2D animation, 3D motion graphics, and now 4D animations are taking corporate video to a new level. Now everybody knows what 2D and 3D animation is, but what is 4D animation? A 4th dimension is essentially 3D video but with the effect of interaction. So this involves you, the audience, watching a 3D video and having an input into it, such as clicking to access certain sections of the video or bringing up certain annotations. However this is just the standard type of 4D animation, there’s a lot more to it than what you might see on the surface.

4D construction animations are a unique and very special type of 4D animated video production. To sum it up briefly, they are 4D phasing animations of lots of different aspects of a basic construction animation. The best way to describe how these are made is that a lot of them are built from computer game engines, and look that way too. They are more complex in design, and they have to be, as they give the user full control over looking over the phasing and different construction elements to a building and such as.  They are 3D animated models that are seemingly built up over time to show site logistics and construction sequences.

These 4D construction animations act like a cross-section, giving the audience a visual representation of the construction details, site methodology and gives the viewer a deeper look into problems that may arise from the works. You can give the viewer a number of options to select that could show the insides of the proposed building, and from there what stages of construction there would be to that. Think of them like a virtual instruction booklet of sorts. It gives them understanding that they wouldn’t be able to get with any other form of media about the job and work they have to do.  There’s also the factor of a time and cost saving because you can create different sequence options to maximise the efficiency.

So, why should you consider 4D animation for your business? For starters, as with any other form of animation, the visual flair these videos have are more engaging for the audience and have a more detailed perspective for the viewer than them just having to imagine and picture things from text for example. Then you have the interactive element which offers another form of engagement with your audience, giving them the control to make choices and decisions about what they want to see. This is empowering for companies who want to guide customers through a series of short questions, ultimately presenting them with the best products or outcomes. 4D Animated video content is perfect for sales pitches and customer presentations. It’s a totally different approach to a power-point presentation and with something dynamic, short and catchy it will work wonders in attracting new business. The benefits of good video content can be seen far and wide. Increased conversations, greater awareness in a brand, video marketing can that be used across so many different platforms – like social media, the website, e-shots, trade shows, video presentations.

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