What is an Explainer Video?
Nowadays, attention spans are shorter than ever. Businesses need to communicate their message quickly, clearly, and engagingly, and that’s exactly where explainer videos come in.
But what exactly is an explainer video, and why has it become such a powerful marketing tool? Let’s break it down.
What is an Explainer Video?
An explainer video is a short, engaging video that simplifies complex ideas, products, or services. It combines visuals, narration, and storytelling to deliver a message quickly and effectively.
These videos are often used to:
- Introduce a product or service
- Explain how something works
- Highlight key benefits
- Educate or inform an audience
- Increase conversions and engagement
Typically, explainer videos are between 30 seconds and 2 minutes long, making them perfect for websites, social media, and marketing campaigns.
Types of Explainer Videos
Explainer videos come in various formats, depending on the style, audience, and message. Here are the most popular types:
Best for: Tech companies, SaaS businesses, startups
Uses motion graphics, 2D or 3D animation to bring concepts to life
Ideal for explaining abstract ideas and making information more engaging
2. Live-Action Explainer Videos
Best for: Personal brands, service-based businesses
Features real people, products, or environments
Builds trust and creates a personal connection with the audience
3. Whiteboard Explainer Videos
Best for: Educational content, corporate training, B2B marketing
Mimics a hand-drawn storyboard on a whiteboard
Simple and effective for breaking down complex topics
4. Screencast Explainer Videos
Best for: Software tutorials, digital products
Records a screen with voiceover to demonstrate how to use an application
Great for onboarding new users and providing step-by-step guides
Best for: Product demonstrations, medical and engineering industries
Uses 3D animation to showcase products in detail
Provides a realistic and immersive viewing experience
Why Are Explainer Videos So Effective?
They Simplify Complex Information
People process visuals 60,000 times faster than text. Explainer videos turn complicated topics into easy-to-understand concepts, making them perfect for businesses offering innovative products or services.
They Boost Engagement & Retention
Viewers retain 95% of a message when watching it in a video, compared to only 10% when reading text. That’s why explainer videos are a game-changer for brand awareness and recall.
They Increase Conversions
A study found that adding an explainer video to a landing page can increase conversions by up to 80%. Why? Because video grabs attention and builds trust quickly, making it easier for customers to make a purchase or sign up.
They Improve SEO Rankings
Websites with video are 53 times more likely to rank on the first page of Google. Explainer videos help reduce bounce rates and increase time spent on your site, signalling to search engines that your content is valuable.
Where to Use Explainer Videos?
- Website Homepages – Make a strong first impression
- Social Media – Engage audiences on platforms like LinkedIn, Instagram & TikTok
- YouTube – A powerful platform for brand awareness
- Email Campaigns – Increase click-through rates
- Sales Presentations – Support pitches and proposals
- Trade Shows & Events – Grab attention in a crowded space
How to Create an Effective Explainer Video
To make your explainer video truly effective, follow these key steps:
1. Start with a Strong Script
The script is the foundation of a great explainer video. Keep it clear, concise, and engaging—and make sure it addresses the problem, solution, and call-to-action (CTA).
2. Keep it Short & Focused
Aim for 60-90 seconds to maintain viewer interest. If it’s too long, people will lose focus before getting to your message.
3. Make It Visually Appealing
Use high-quality animation, live footage, or graphics that align with your brand’s style. A well-designed video is more memorable and professional.
4. Use a Professional Voiceover & Music
A good voiceover adds personality and credibility to your video, while background music enhances the emotional impact.
5. Add a Clear Call-to-Action (CTA)
Tell your audience exactly what to do next—whether it’s visiting your website, signing up, or making a purchase.
Explainer videos are one of the most powerful tools in digital marketing today. Whether you’re launching a new product, educating your audience, or increasing conversions, a well-crafted explainer video can make all the difference.
Ready to bring your message to life with an engaging explainer video?
Contact us today to find out more:
+44 (0)113 288 3245 | [email protected]
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