May 21, 2025

How Educational Organisations Can Use Video to Boost Engagement

The way we learn and absorb information is rapidly evolving. For educational organisations, from schools and universities to training providers and eLearning platforms, video content has emerged as a powerful tool to boost engagement, improve understanding, and enhance the overall learning experience.

So how exactly can educational institutions harness the power of video? Let’s take a closer look.

1. Bring Lessons to Life

Traditional methods of teaching, textbooks, lectures, and worksheets, are increasingly being supplemented (or replaced) by video. 

Visual storytelling can make complex subjects easier to understand. Whether it’s a science experiment, a historical documentary, or a step-by-step maths tutorial, video helps break down information into manageable, visual chunks.

Animated explainer videos, for example, can simplify abstract or technical concepts in a way that’s engaging and accessible to a wider audience. 

Students are far more likely to retain information when it’s presented in a visual and dynamic format.

2. Reach Learners Anytime, Anywhere

One of the greatest benefits of video is its accessibility. Students can watch and re-watch content at their own pace, making it easier for them to revisit tricky topics or revise for exams. 

Whether learning from home, in the library, or on the go, educational video content supports flexible learning.

For organisations offering remote learning or hybrid models, video is essential. Pre-recorded lectures, virtual tours, and video assignments help bridge the gap between in-person and online learning environments.

3. Boost Engagement and Motivation

Let’s face it, attention spans are short. Video, when done well, grabs attention quickly and keeps learners interested. 

Interactive elements like quizzes, prompts, or embedded questions within videos can further increase engagement by encouraging active participation.

Videos that feature real people, teachers, guest speakers, alumni, or even students themselves, can create a sense of connection and community, helping learners feel more involved in their education.

4. Promote the Institution

Educational organisations can also use video to showcase their facilities, courses, student life, and success stories. 

A virtual campus tour or a series of student testimonials is far more compelling than a written brochure.

Prospective students (and their parents) are more likely to engage with your institution if they can visualise themselves there. A well-crafted promotional video can do wonders for recruitment and brand visibility.

5. Support Staff Training and Development

Video isn’t just for students. Internal video content can be an efficient way to onboard new staff or provide ongoing professional development. 

Training videos ensure consistency in messaging and save time compared to in-person sessions, especially for larger institutions.

Modules can cover everything from safeguarding procedures to using new software tools, with the added benefit of being replayable as needed.

6. Encourage Student-Created Content

Letting students create their own videos, whether for projects, presentations, or competitions, encourages creativity, collaboration, and digital literacy. 

It also provides an alternative way for students to demonstrate their understanding beyond traditional essays or exams.

Video assignments can boost confidence, especially for those who may struggle with written communication, and they allow educators to assess a broader range of skills.

Video is no longer a ‘nice-to-have’ for educational organisations, it’s a must-have. From enhancing learning to boosting engagement and promoting your institution, the benefits are vast. 

With the right strategy and tools in place, video can become a cornerstone of effective, modern education.

So whether you’re just starting out with video or looking to take your content to the next level, now is the perfect time to hit record.

Find out more about how we can help you create educational content by contacting our friendly team today:

+44 (0)113 288 3245 | [email protected]