May 14, 2025

Behind-the-Scenes Content: Why It Performs So Well

In a digital world full of polished marketing campaigns and glossy visuals, there’s something refreshing, and powerful, about behind-the-scenes (BTS) content. 

Whether it’s a glimpse into your creative process, a peek at your team’s culture, or a look at how your product is made, BTS content consistently performs well across social media and digital platforms. 

But why?

The answer lies in human connection, transparency, and storytelling. Let’s break down why BTS content is such a winning formula for brands.

1. It Humanises Your Brand

One of the biggest reasons BTS content works is because it shows the people behind the product or service. 

In a sea of faceless companies, audiences are drawn to authenticity. When viewers see your team laughing together, working through a challenge, or celebrating a win, it makes your brand feel real and relatable.

People buy from people, and BTS content is one of the easiest ways to put faces to your name. It helps customers build an emotional connection, which ultimately boosts trust and loyalty.

2. It Builds Transparency and Trust

Modern consumers value transparency. They want to know what they’re buying, who they’re supporting, and what your values are. 

BTS videos, photos, and stories give an honest look at your process and culture, showing that you have nothing to hide.

Whether it’s showing how you make your product, the steps you take to ensure quality, or even the bloopers from a video shoot, pulling back the curtain builds credibility and shows you’re confident in your work.

3. It Makes Your Audience Feel Included

People love feeling like insiders. When you give your audience a behind-the-scenes pass, it creates a sense of inclusion and community. It’s as if you’re saying, “You’re part of this journey with us.”

This approach is especially effective on platforms like Instagram Stories, TikTok, and LinkedIn, where short, informal clips invite viewers into the action. 

Sharing content like office culture, event setups, planning meetings, or even day-in-the-life clips makes people feel more connected to your brand story.

4. It’s Perfect for Storytelling

Storytelling is one of the most powerful tools in marketing, and BTS content is full of great stories. 

You can show the journey of a product from concept to completion, highlight team members and their roles, or share real-time updates from a project or shoot.

This kind of narrative builds anticipation and engagement. People become invested in your process and want to see the outcome, which keeps them coming back for more.

5. It Encourages Engagement

BTS content often sparks more comments, shares, and conversations than traditional branded posts. 

Why? Because it feels more real. It invites curiosity, questions, and feedback.

Whether you’re sharing a team brainstorm, the chaos before an event, or setting up lighting for a shoot, your audience will likely be more inclined to engage, especially if you invite them to ask questions or share their thoughts.

6. It’s Easy (and Cost-Effective) to Create

Another major perk of BTS content? It doesn’t require a massive production budget. In fact, its raw and informal nature is what makes it so appealing. 

You can film snippets on your phone, snap photos of your workspace, or record short interviews with your team on the fly.

This makes BTS a fantastic way to keep your content calendar full without always needing polished, professional output.

In a world craving authenticity and connection, behind-the-scenes content is one of the most powerful tools in your marketing arsenal. It’s engaging, cost-effective, and builds long-term trust with your audience.

So next time you’re at a photoshoot, filming a product demo, setting up for an event, or simply having a team lunch, grab your phone and share the moment. Those real, unfiltered glimpses could be what makes your brand stand out.

Want to find out how we can help you create engaging content for your business? Get in touch with our friendly team today:

+44 (0)113 288 3245 | [email protected]