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In today’s digital age, social media has become an essential platform for businesses to connect with their target audience.

Having strong content and video ideas for business social media accounts is vital as a marketer in 2023.

One of the most engaging and effective ways to capture attention on social media is through videos.

Videos have the power to capture attention, convey messages, and create a lasting impact on viewers.

With the rise of video production tools and platforms, businesses now have the opportunity to create compelling video content that resonates with their audience.

From behind-the-scenes glimpses into your business operations to product demonstrations and customer testimonials, we will provide you with valuable insights and inspiration for creating engaging videos that resonate with your target audience.

So let’s dive in and discover some exciting video ideas that will make your business stand out on social media platforms.

Utilise important calendar dates

Whether that is Christmas, New Year, Halloween, or a day more related to your business!

For example, we celebrate National Camera Day, World Photography Day and Social Media Day at our video production and digital content company!

2. Product/service videos

Show your consumers what you do or sell! What are the main selling points? How does the product or service work? Why should they invest in it?

Product or service videos allow for concise and engaging communication, enabling companies to effectively highlight key features, demonstrate product functionality, and showcase customer testimonials.

Moreover, videos have proven to be highly shareable on social media platforms, providing an opportunity for organic reach and increased brand exposure.

3. Introduce the team

By creating a video introducing your team, you can give your audience a glimpse into the personalities behind your brand, building trust and fostering a sense of familiarity.

Not only does a team introduction video humanise your brand, but it also provides an opportunity to highlight the expertise and skills of each team member.

This can help establish credibility and differentiate your business from competitors.

Put some questions together to ask your teammates. You could ask about why they like working at the business, what they do in their free time, and where they see the company in 10 years!

Make sure to introduce them to your audience when they join the business so that they will be recognised in other pieces of content.

Whether you choose to create a professionally produced video or opt for a more casual approach using platforms like Instagram or TikTok, the key is to capture the essence of your team’s unique personalities while aligning with your brand’s messaging.

4. Tour your office or site

By taking viewers on a video tour of your office or site, you can establish trust and credibility by showcasing the professionalism and quality that goes into your work environment.

This can be particularly beneficial for businesses in industries such as real estate, hospitality, tourism, or any sector where physical space plays an important role in attracting customers.

Moreover, a video tour allows you to tell a story about your business. You can highlight key features of your office or site that align with your brand values or demonstrate how you create a positive work environment for employees.

5. Day in the life

Show your audience what everyday life looks like in your office. A day in the life video can showcase the daily routines, activities, and interactions within a company.

It offers viewers an authentic and transparent look at how a business operates, fostering trust and building stronger connections with potential customers.

6. Hop on trends

If you’re wondering why you should hop on the video trend, there are several compelling reasons.

Firstly, videos offer great versatility in terms of content creation. Whether it’s tutorials, product demonstrations, behind-the-scenes footage, or storytelling through visual narratives, there are endless possibilities for showcasing your brand or sharing valuable information through video format.

Furthermore, hopping on the video trend allows you to stay ahead of the competition.

As more businesses recognise the power of videos in capturing consumer attention and driving engagement rates, incorporating video into your marketing efforts can help you stand out from competitors who have yet to embrace this trend.

Take a look through your feed on TikTok, YouTube Shorts and other social media platforms to see what’s trending this week!

7. Montage of business

Montage videos are a compilation of various clips or images that are creatively edited together to tell a story or highlight key aspects of a business.

They can be used to showcase products, demonstrate services, share testimonials, or simply create brand awareness.

The use of montage videos in business serves several purposes. Firstly, they grab the attention of viewers with their dynamic and visually stimulating content.

This is especially important in today’s fast-paced online environment where capturing the audience’s attention within seconds is crucial.

Secondly, montage videos allow businesses to convey information quickly and effectively. By condensing multiple messages into one concise video, businesses can communicate their value proposition or key selling points in an engaging way.

Lastly, montage videos are highly shareable on social media platforms. Their visually appealing nature makes them more likely to be shared by viewers, increasing brand visibility and reach.

8. Share your business story

Sharing your business story in a video allows you to convey your brand’s personality, values, and unique selling points in a visually engaging format.

It provides an opportunity to showcase your products or services in action, highlight customer testimonials, or even give a behind-the-scenes glimpse into your company culture.

By leveraging the power of storytelling combined with captivating visuals, you can effectively communicate your message and build an emotional connection with your audience.

Get the business founder to answer questions, such as ‘why did you set up the business?’, ‘how did you grow the business?’ and ‘where do you see your business in 10 years?’.

9. Share your business aims and goals

By sharing your business aims and goals in a video format, you have the opportunity to showcase your brand’s personality, values, and unique selling points.

This visual medium allows you to tell a story that resonates with your target audience on an emotional level.

10. Employee events and engagement

Make sure to film at any social events with your team. This makes for great content which your audience will love to see as it differs from the more corporate videos that other companies will be making.

Plus, it will convey your team dynamic and may help with internal hiring strategies.

Whether you’re a small startup or an established enterprise, incorporating videos into your social media strategy can significantly boost engagement and drive more traffic to your business.

0113 288 3245 | [email protected]

Is your business looking to save time by having regular content produced for you?

Find out more about our affordable video production packages.

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