Media training is useful for a range of different scenarios.
Crisis management and media response
Having key personnel trained to handle the media in a crisis situation is a critical part of a companies emergency response and emergency preparedness procedures. This is crucial for any large company looking to maintain good brand identity and reputation.
Being able to deflect questions that aren’t relevant and deal with interruptions from pushy journalists when your company’s brand is on the line is another important skill. Media training will teach you how to tailor your message to your audience and keep them engaged in what you have to say, whilst feeling relaxed and confident in your delivery.
Camera presentation skills
More and more businesses are looking to present their own video content for the launch of new products or for delivering video training exercises. Having key personnel equipped to present on camera, that are professional and clear with their message is a growing trend amongst companies developing their own training programmes and digital platforms.