One of the most effective ways to establish a robust online presence is by creating and optimising a Google My Business (GMB) profile.  This free tool offered by Google allows businesses to manage how they appear on Google Search and Maps, making it easier for potential customers to find and engage with them.  In this blog, we’ll explore why having a Google My Business profile is important and how it can significantly benefit your business. Increased Visibility on Google Search and Maps One of the most significant advantages of having a Google My Business profile is the increased visibility it provides.  When users search for businesses or services related to your industry, your GMB profile can appear in the local search results, the Google Maps section, or even in the right-hand knowledge panel on Google Search.  This visibility is crucial for attracting local customers who are actively searching for products or services like yours. For example, if you own a bakery in Leeds and someone searches for “best bakery near me,” having a well-optimised GMB profile increases the chances that your business will appear at the top of the search results.  This prime placement can lead to more clicks, calls, and visits, directly impacting your bottom line. Building Trust with Customer Reviews Customer reviews are a powerful tool for building trust and credibility. A GMB profile allows customers to leave reviews about their experiences with your business.  These reviews are visible to anyone who searches for your business, providing [...]