3D Product Animation and How it’s Transforming the Industry

3D product animation is a new and innovative way of showcasing products. It is created by combining 3D modelling, 2D illustrations, and video for the purpose of advertising or selling products. This type of animation can be used in many different scenarios such as car showrooms, online stores, trade fairs, etc. https://youtu.be/O48QPLceZTk How Does the Process of 3D Product Animation Work? A 3D product animation company usually starts with a sketch or a rough model to create the shape of the object. This sketching phase typically takes around 4 hours to complete. Then, once this step is completed, they move onto creating photorealistic images for each detail on the object using computer software like Zbrush and Maya. This process usually takes around 10 hours to complete. Finally, after all these steps are completed an animator starts working on rendering which takes about 20 hours. 3D Product Animations - The Benefits of Using Them 3D product animations are becoming more and more popular for many reasons. One of the main reasons is that they are able to convey product information in a manner that is much more effective than flat 2D animations. The benefits of using 3D product animations are quite varied. For instance, they can allow you to showcase your products in a way that is much more visually appealing than the alternatives. Additionally, these types of animations can help you to generate additional revenue streams by allowing your customers to actually purchase your products online instead of [...]

3D Product Animation and How it’s Transforming the Industry2022-01-11T09:20:29+00:00

Health and Safety Animation: Frequently Asked Questions

What is Health and Safety Animation? Health and safety animations are videos that help educate people about various aspects of safety, such as how to use machinery safely, the dangers of unsafe working practices, how to handle hazardous substances, etc. The traditional approach to health and safety training is having learners read text-heavy manuals or long lists of dos and don’ts. This is not only boring but also ineffective because the learner has no context for what they are learning. A health and safety induction animation can help the learner understand the hazards by showing them in a more engaging format. Animations can be better at communicating information than text or pictures alone because they have sound effects and video footage which makes them feel more real for the learner. How much does Health and Safety Animation cost? There are a number of factors that contribute to the price of a health & safety animation. The primary factor is that animations are typically commissioned on a per-frame basis, which means that the more complicated an animation is, the more it will cost. The other factor is how much work needs to be done in post-production. The more post-production work needs to be done, the higher the price will be for this service. While many animations are made with stock or free assets, others require custom 3D models and original soundtracks. These things can significantly affect the cost of an animation project because they take time and talent to produce. [...]

Health and Safety Animation: Frequently Asked Questions2021-11-25T09:33:58+00:00

2D-3D Animation Video Production: Which is best for you?

You want an animated video for your company. 2D-3D animation video production are the two choices you have, but it can be difficult to know which one is best for you, and what you want to achieve with it. There are lots of points to both forms that can persuade you in either direction, so it's best to know them before making a decision. 2D Animation There are many benefits of 2D animation videos. One of them is that they are flexible. Animated videos can be made to suit many different ideas, concepts, and stories. They don't need to be high-end or realistic to be effective or compelling. A 2D animation is a hand-drawn or computer generated video that looks like it’s been drawn as a cartoon, but as opposed to stop motion animation, there is no physical manipulation of the objects shown on screen. Animated videos are not just for children. 2D animated videos can be used as a marketing tool, as a way to educate and inform, or as a way to simply tell an interesting story. These videos are the perfect addition to any business' marketing strategy. They will increase your brand awareness, and allow you to tell your company's story in an engaging and creative way. Another benefit of 2D animated videos for businesses is that they are often cheaper than 3D animated videos because they do not require as much time and work to create them. 2D video production has many benefits for businesses [...]

2D-3D Animation Video Production: Which is best for you?2021-11-19T13:05:09+00:00

3D Animated Explainer Video: Why They’re Great For Your Business

A 3D animated explainer video is a form of video that combines animation and live action to create an entertaining and informative product intro and demo for companies and products. 3D animated explainer videos provide a more creative way for businesses to convey their message, thus capturing the attention of their target audience. They also help you stand out from your competitors, making your brand memorable and distinctive. A 3D animated explainer video is a short, engaging, and entertaining video that explains what your business does and why people should care. They also create value for you and your business by: 1) Educating customers about your products or services 2) Getting them excited about the solutions you provide 3) Creating customer trust and driving sales 4) Helping customers understand how to use your products or services Here's a range of a recent 3D animated explainer videos we produced, with different videos detailing certain aspects of a larger video: Incident Reporting https://youtu.be/NImU4SpIKeM Safety Lifting https://youtu.be/mK6AWPjWwKs Driving Safety https://youtu.be/qWpRsd_GJ5E Hot Work https://youtu.be/UTvDhGG_TSI Energy Isolation https://youtu.be/IFhbBrIqDRo Working at Height https://youtu.be/AuUd79CStqE Confined Spaces https://youtu.be/L3MBuueQmc4 No Alcohol, Drugs, Smoking https://youtu.be/N23zawYRLQ4 Safety Controls https://youtu.be/cFlzXEtEVG8 Work Authorization https://youtu.be/Lcq1mwHbx8g Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 3245 [email protected] Contact Us

3D Animated Explainer Video: Why They’re Great For Your Business2021-11-29T14:11:37+00:00

Animated Video Production: The best software available

Looking to get into the world of animated video production? This blog is here to suggest to you the best programmes for 2D and 3D animation services and tips on how to get started in the industry, as there is so much software available. We'll offer our top suggestions, but it really does depend on your personal preference. Animation is easy to start, however it's incredibly difficult to master. The learning process never stops. You can start to create simple animations, then gradually develop your skills and personal style. The first thing you should do is have a look at what's around. Get inspired! What work do you like? Find out how they did it. Researching into other peoples work can give you a good place to start from. Animated videos can be done in many different ways and with multiple programmes, so what's our advice? Well, you should try to make it as affordable as possible, free or low cost programmes are always the best place to start. Most software will offer free trails so if you find one in your previous research that you'd like to try out. Make the most of it and see which works best for you. Blender Blender is a free software that allows you to create professional 3D animations and models with a well laid out interface equipped with a variety of tools. The pros of Blender lay mostly with the range of features the software offers. There's options for 3D shaping, [...]

Animated Video Production: The best software available2021-07-09T10:42:13+00:00

The Best Animated Adverts

We've always said that animated video, be it 2D or 3D, is an incredibly effective way of telling your story and selling your services. We've created many animated videos for these purposes, and it's undeniable to say that the vast array of colour, personality and charisma they have doesn't go a long way. So we've decided to move away from our own animated videos and have a look at some other 2D and 3D animated adverts that have done very well in the mainstream. The Bear and the Hare (John Lewis) What would this list be without a John Lewis Christmas advert? Of course we have to go for a classic, The Bear and the Hare. With a rendition of 'Somewhere Only We Know' by Lily Allen as the backing track, this one is arguably the most popular ad that John Lewis has done. In terms of 2D animation, this looked as though it had just come out of a Disney movie, and perhaps that's why it clicked with so many of us. The 2D animated video looks gorgeous and still holds up today, it's hard to deny this isn't one of their best adverts, or at least one of them. https://www.youtube.com/watch?v=iCmvz8rDYVU Say Hello (Headspace) Headspace is a meditation app that has grown in popularity over recent years. Some of that might be down to their strong marketing, in particular their very fresh looking adverts that have a very distinct style that, if you know the app well, [...]

The Best Animated Adverts2021-06-03T13:01:06+00:00

Our Most Influential Filmmakers Of 3D Animation Video Production

Influential filmmakers are something we've talked about before, from Quentin Tarantino to David Lynch. But with film, you can only expect a large variety of different types with different filmmakers having various specialities. So we thought we'd look at a genre of film in particular, and that being 3D animation video production. So, who do we find the most inspirational of animation companies? Aardman Animations Aardman are a 3D animation video company based in Bristol, and are most notable for creating the Wallace and Gromit series as well as films such as Chicken Run and Early Man. Everyone knows at least one of their films, especially in Britain! Wallace and Gromit is a household name. They're a company that work with plasticine models and create stop-motion animation for their films. It's a time-taking process but their finished products are always top notch. Seriously, there isn't a bad one in the bunch. Pixar Just like Aardman, everyone know this 3D animation video company. Pixar are owned by Disney, and have brought us some of the most iconic and genre defining films of the last few decades. Toy Story, Monsters Inc, Finding Nemo, Up and Wall-E, to name but a few. They've also won a huge amount of Oscars, BAFTAS and Golden Globes, they're a big deal, and it's hard to say they aren't at the top of 3D animated film studio pack. There's always a guarantee everyone has at least seen one. Dreamworks Some would argue that Dreamworks are the ultimate rival to Disney and Pixar. Infact, many see the extremely popular [...]

Our Most Influential Filmmakers Of 3D Animation Video Production2021-06-03T13:00:35+00:00

Why we took on Video Animation Production

As a Video Animation Company, we're very proud of the vast amounts of animation work we've done for many of our clients. Whether that be 2D animation or 3D animation, its a form of video that can communicate a lot of things better than a live action video. So why is that, and why is animated video so important to us? Animated video allows you to utilise lots of different tools to personalise your brand and give it character. It brings a fresh spark and adds something new whilst adding a touch of personality that's different from other types of video production. 2D animated video and 3D animation will stand out to your audience and catch their eye, especially when visualising something new or unseen before. Characters can be integrated within your animations, incorporating colours and creating various styles from cartoon like to a more professional style. Animation can help to simplify topics in a more streamlined and visual way. With the help of a video animation company, you can visualise how processes work, tell a story or take someone on a journey. A 2D model can be used for a high level communication, simplifying complex topics or subject matter that's naturally more unengaging. An animated format can transform this into something that totally different, eye catching and worth watching. Animation allows you to also create any kind of environment or scene. This means you’re not waiting for access or special permissions to film somewhere as you can just [...]

Why we took on Video Animation Production2021-02-23T13:25:17+00:00

Video Animation Company: What To Look For In One

Perhaps you're looking to work with a video animation company to produce an animated video for your business. An animated video can do wonders for your company, revealing what no camera can show with uniquely devised representations of items, figures and information. Of course, where do you start in looking for a video animation company that can create the best 2D or 3D animation possible? Here are some things to consider, and some things to look out for. https://youtu.be/bKv7bGYU2zo It's important to look at the library or portfolio for the video animation company you're researching. That's a given. A good thing to look out for is variety. Has this company created animated videos for a number of different topics and areas? Make sure you look for this under both the 2D and 3D content they have, the more they have under each umbrella, they more they'll feel like they're a jack of all trades and can produce whatever you need from them. Quality is of course integral when looking for a video animation company. You don't want to be paying a lot of money for something that is under par, and many companies will settle for less for budgetary reasons. But if you want your animated video to be as powerful as it can be, then you need to be prepared to spend the money for the quality. Keep your eyes peeled for details in the content you're researching. Are the images/models sharp? Are they unique and interesting? Also [...]

Video Animation Company: What To Look For In One2021-02-03T10:07:29+00:00

CGI Architectural Walkthrough

What is a CGI architectural walkthrough? A 3D animated video production that gives your audience a detailed view of how a building will look when finished. The walkthrough element comes through as the 'camera' moves around the plan of the building. Why is a CGI architectural walkthrough useful for your business? Many construction companies, architects and property developers will want to show their clients what their building will look like, not just from a drawing. A CGI is a creative and detailed way of showing how the finished building will look, helping end clients to visualise the final quality. Are there any other benefits to CGI architectural walkthroughs? The beauty of animation is that you can use it for many different communications. One of the main benefits it that it allows for content to be created where live action is limited or not possible. You can use animation and CGI to create certain things you may not have at your disposal, or even take things apart to show the detailing of an object for your audiences closer inspection if needed. Are these walkthroughs interactive? With the use of 360 degree video technology, you can make them interactive. This technology is very similar to Google Street Map. Using the CGI models as 360 images, a client can click around the rooms to see what it is they exactly want to see. This can even be done in video form, as the camera flies through the building a client can pause [...]

CGI Architectural Walkthrough2020-07-10T10:42:10+00:00
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