Animated Video Production: The best software available

Looking to get into the world of animated video production? This blog is here to suggest to you the best programmes for 2D and 3D animation services and tips on how to get started in the industry, as there is so much software available. We'll offer our top suggestions, but it really does depend on your personal preference. Animation is easy to start, however it's incredibly difficult to master. The learning process never stops. You can start to create simple animations, then gradually develop your skills and personal style. The first thing you should do is have a look at what's around. Get inspired! What work do you like? Find out how they did it. Researching into other peoples work can give you a good place to start from. Animated videos can be done in many different ways and with multiple programmes, so what's our advice? Well, you should try to make it as affordable as possible, free or low cost programmes are always the best place to start. Most software will offer free trails so if you find one in your previous research that you'd like to try out. Make the most of it and see which works best for you. Blender Blender is a free software that allows you to create professional 3D animations and models with a well laid out interface equipped with a variety of tools. The pros of Blender lay mostly with the range of features the software offers. There's options for 3D shaping, [...]

Animated Video Production: The best software available2021-07-09T10:42:13+00:00

The Best Animated Adverts

We've always said that animated video, be it 2D or 3D, is an incredibly effective way of telling your story and selling your services. We've created many animated videos for these purposes, and it's undeniable to say that the vast array of colour, personality and charisma they have doesn't go a long way. So we've decided to move away from our own animated videos and have a look at some other 2D and 3D animated adverts that have done very well in the mainstream. The Bear and the Hare (John Lewis) What would this list be without a John Lewis Christmas advert? Of course we have to go for a classic, The Bear and the Hare. With a rendition of 'Somewhere Only We Know' by Lily Allen as the backing track, this one is arguably the most popular ad that John Lewis has done. In terms of 2D animation, this looked as though it had just come out of a Disney movie, and perhaps that's why it clicked with so many of us. The 2D animated video looks gorgeous and still holds up today, it's hard to deny this isn't one of their best adverts, or at least one of them. https://www.youtube.com/watch?v=iCmvz8rDYVU Say Hello (Headspace) Headspace is a meditation app that has grown in popularity over recent years. Some of that might be down to their strong marketing, in particular their very fresh looking adverts that have a very distinct style that, if you know the app well, [...]

The Best Animated Adverts2021-06-03T13:01:06+00:00

Our Most Influential Filmmakers Of 3D Animation Video Production

Influential filmmakers are something we've talked about before, from Quentin Tarantino to David Lynch. But with film, you can only expect a large variety of different types with different filmmakers having various specialities. So we thought we'd look at a genre of film in particular, and that being 3D animation video production. So, who do we find the most inspirational of animation companies? Aardman Animations Aardman are a 3D animation video company based in Bristol, and are most notable for creating the Wallace and Gromit series as well as films such as Chicken Run and Early Man. Everyone knows at least one of their films, especially in Britain! Wallace and Gromit is a household name. They're a company that work with plasticine models and create stop-motion animation for their films. It's a time-taking process but their finished products are always top notch. Seriously, there isn't a bad one in the bunch. Pixar Just like Aardman, everyone know this 3D animation video company. Pixar are owned by Disney, and have brought us some of the most iconic and genre defining films of the last few decades. Toy Story, Monsters Inc, Finding Nemo, Up and Wall-E, to name but a few. They've also won a huge amount of Oscars, BAFTAS and Golden Globes, they're a big deal, and it's hard to say they aren't at the top of 3D animated film studio pack. There's always a guarantee everyone has at least seen one. Dreamworks Some would argue that Dreamworks are the ultimate rival to Disney and Pixar. Infact, many see the extremely popular [...]

Our Most Influential Filmmakers Of 3D Animation Video Production2021-06-03T13:00:35+00:00

Why we took on Video Animation Production

As a Video Animation Company, we're very proud of the vast amounts of animation work we've done for many of our clients. Whether that be 2D animation or 3D animation, its a form of video that can communicate a lot of things better than a live action video. So why is that, and why is animated video so important to us? Animated video allows you to utilise lots of different tools to personalise your brand and give it character. It brings a fresh spark and adds something new whilst adding a touch of personality that's different from other types of video production. 2D animated video and 3D animation will stand out to your audience and catch their eye, especially when visualising something new or unseen before. Characters can be integrated within your animations, incorporating colours and creating various styles from cartoon like to a more professional style. Animation can help to simplify topics in a more streamlined and visual way. With the help of a video animation company, you can visualise how processes work, tell a story or take someone on a journey. A 2D model can be used for a high level communication, simplifying complex topics or subject matter that's naturally more unengaging. An animated format can transform this into something that totally different, eye catching and worth watching. Animation allows you to also create any kind of environment or scene. This means you’re not waiting for access or special permissions to film somewhere as you can just [...]

Why we took on Video Animation Production2021-02-23T13:25:17+00:00

Video Animation Company: What To Look For In One

Perhaps you're looking to work with a video animation company to produce an animated video for your business. An animated video can do wonders for your company, revealing what no camera can show with uniquely devised representations of items, figures and information. Of course, where do you start in looking for a video animation company that can create the best 2D or 3D animation possible? Here are some things to consider, and some things to look out for. https://youtu.be/bKv7bGYU2zo It's important to look at the library or portfolio for the video animation company you're researching. That's a given. A good thing to look out for is variety. Has this company created animated videos for a number of different topics and areas? Make sure you look for this under both the 2D and 3D content they have, the more they have under each umbrella, they more they'll feel like they're a jack of all trades and can produce whatever you need from them. Quality is of course integral when looking for a video animation company. You don't want to be paying a lot of money for something that is under par, and many companies will settle for less for budgetary reasons. But if you want your animated video to be as powerful as it can be, then you need to be prepared to spend the money for the quality. Keep your eyes peeled for details in the content you're researching. Are the images/models sharp? Are they unique and interesting? Also [...]

Video Animation Company: What To Look For In One2021-02-03T10:07:29+00:00

CGI Architectural Walkthrough

What is a CGI architectural walkthrough? A 3D animated video production that gives your audience a detailed view of how a building will look when finished. The walkthrough element comes through as the 'camera' moves around the plan of the building. Why is a CGI architectural walkthrough useful for your business? Many construction companies, architects and property developers will want to show their clients what their building will look like, not just from a drawing. A CGI is a creative and detailed way of showing how the finished building will look, helping end clients to visualise the final quality. Are there any other benefits to CGI architectural walkthroughs? The beauty of animation is that you can use it for many different communications. One of the main benefits it that it allows for content to be created where live action is limited or not possible. You can use animation and CGI to create certain things you may not have at your disposal, or even take things apart to show the detailing of an object for your audiences closer inspection if needed. Are these walkthroughs interactive? With the use of 360 degree video technology, you can make them interactive. This technology is very similar to Google Street Map. Using the CGI models as 360 images, a client can click around the rooms to see what it is they exactly want to see. This can even be done in video form, as the camera flies through the building a client can pause [...]

CGI Architectural Walkthrough2020-07-10T10:42:10+00:00

3D Animation Video: Ideas for Content Marketing Post-COVID-19

3D Animation Video: Ideas for Content Marketing Post-COVID-19 As the global pandemic is starting to show signs of slowing down, it's comforting to know that very soon we'll be able to all get back to 'normal', but it is worth noting that we will be in a very new world with a new normal. If there is anything the lockdown has shown us, it's that video is the perfect tool for keeping in contact with customers and employees, be that through marketing or just general communication. As the pandemic calms down video will be important now more than ever in a post-COVID-19 world, especially with 3D animated video. A social distancing training video will help to educate staff and contractors on the current guidelines and safe working practices within an office. As we've produced this material for ourselves and clients, our staff and contractors are trained to work safely on site. This makes live action video production on site possible now and in future while the restrictions are in place. Other popular video formats will include 3D animation. We will see a big shift in the way companies sell and market their products and services. For example those companies who once relied on visiting customers across the UK and overseas will probably reduce the amount of business travel they do. Meetings will take place over video conference more frequently, so companies will need a new way to get in front of new prospective customers and engage them. This is [...]

3D Animation Video: Ideas for Content Marketing Post-COVID-192020-06-18T12:39:23+00:00

Why animated video works well for business | 3D Animation Video Company

3D animated video production and motion graphics can tell a story in a multitude of ways. With a little bit of imagination, you can create a completely different world using 3D models, realistic looking environments and a host of different subjects. 3D animated video is being used a lot more by companies, for both internal communications and marketing and promotional activity. Here are our top reasons as to why 3D animated video works so well for business. 1) 3D animation can be used to create anything, meaning you aren’t tied down by the limits of live action video. Do you need to show off a building that is still under construction or in planning stages? With 3D animation you can create a 3D render of said building, giving your audience an idea of what it will look like once completed. The same is true for new products in development, where 3D animated models can bring that product to life and show how it will be utilising and interact within it's environment. The possibilities are quite endless! 2) 3D animation allows you to utilise lots of different tools to personalise your brand and give it character. It brings a fresh spark and adds something new whilst adding a touch of personality thats different from other types of video production. 3D animated video will stand out to your audience and catch their eye, especially when visualising something new or unseen before. Characters can be integrated within your animations, incorporating colours and [...]

Why animated video works well for business | 3D Animation Video Company2020-06-03T15:47:42+00:00

2D Motion Graphics & 3D Animation Video Production

2D Motion Graphics and 3D animation video production can tell a story in a multitude of ways. The possibilities of animation are endless. With a little bit of imagination, you can create a completely different world using characters, environments and a host of different subjects. Whilst a video production is still one of the most popular choices of video format out there, 2D and 3D animation is being used a lot more by companies, for both internal communications and marketing and promotional activity. Here is one of our client testimonials to explain why this format is beneficial for many types of companies and purposes: Why should your company use animation video production to deliver your message? There's plenty of reasons, for both 2D and 3D. Both can come in useful for different purposes and intent, so let us break it down for you. Animation can be used to create anything, meaning you aren't tied down by the limits of live action video. Animation can help to simplify topics in a more streamlined and visual way. The worlds and characters created can be used in exciting and enjoyable ways, therefore making this a fun format. Animation allows you to utilise lots of different colours to personalise your brand. It can be used to for just about any purpose you can think of. 2D Motion Graphics Animated video brings concepts to life that text or [...]

2D Motion Graphics & 3D Animation Video Production2019-11-19T09:47:25+00:00

Calling all manufacturers, engineers and construction companies! Why animation is crucial for your business…

If you work in any of the manufacturing, engineering or constructions sectors, you may already know how opportune video can be to your business. But within this, there's one type of video that is perfect for these sectors more than any other, and that is animation. The great thing about animation is that the possibilities are endless. You can pretty much do whatever you want and depending on what sector you are in, animation can assist in telling your story in various ways. We've put together this blog to demonstrate how an animated video can really benefit your company. Demonstrating a process The great thing about animation is that it can do things that a live video just wouldn't be able to do. 3D Animation is great for showing a technical process, or trying to showcase something in a particular way. Guides or 'how to's' are perfect examples of this. Say you want to demonstrate the creation of a product on an assembly line. It might be hard to show the process because it's too fast, hard to visualise or too technical. Animation will allow you to break down the process or object and simplify it so it's easier to understand. Using layers will also allow the viewer to see underneath or behind something to see a process that's enclosed or out of view. This helps to create something informative and more in-depth but made more simple to showcase or explain. Environments Animation allows you to create [...]

Calling all manufacturers, engineers and construction companies! Why animation is crucial for your business…2020-06-03T11:56:39+00:00
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