What is a Product Animation?

Product animations are a powerful tool used in marketing and advertising to promote products and grab the attention of potential customers. But what is a product animation? Product animation refers to the process of creating animated videos or visuals that showcase a product in an engaging and dynamic way.  There are different types of product animations, including 2D animation and 3D animation.  2D animation involves creating flat, two-dimensional visuals that can be used to illustrate the features, functionality, and benefits of a product.  On the other hand, 3D animation adds depth and realism by creating three-dimensional models of the product that can be viewed from various angles. The production of a product animation typically involves working with an animation studio or video production company.  These professionals have the expertise and resources to bring products to life through visually appealing animations.  They work closely with clients to understand their objectives, target audience, and brand identity in order to create compelling promotional product videos. At Shot Blast Media, we have a fantastic reputation for creating engaging and memorable animations. Check out our Google reviews if you don’t believe us! We’re a personable and friendly team and we’re always happy to help on your next video production project! Product animations offer numerous benefits for businesses. They allow companies to showcase their products in ways that may not be possible with traditional photography or videography.  Animations can highlight specific features, demonstrate functionality, or even show how a product is assembled or disassembled. Animated [...]

What is a Product Animation?2024-01-09T14:51:42+00:00

Video Production Trends for Businesses in 2024: Anticipating the Future of Visual Storytelling

Looking back at some of the video production trends from the last year, it is fairly simple to see what sort of visual content will work well for businesses during 2024. In the ever-evolving world of digital marketing, businesses are constantly seeking innovative ways to engage their audience and tell their brand story effectively.  Video production has emerged as a powerful tool for businesses to connect with their target market, and it continues to evolve at a rapid pace. What are likely to be some video production trends in 2024? Looking ahead to 2024, there are several exciting video production trends that businesses should anticipate.  One of these trends is the increasing prevalence of social media video. With platforms like Instagram, TikTok, and YouTube dominating the online landscape, businesses are recognizing the importance of creating short and engaging videos specifically tailored for these platforms. Additionally, regular video content will continue to be a key strategy for businesses in 2024. This includes producing high-quality videos for websites, social media, blogs, and email marketing campaigns.  By incorporating visually appealing and informative videos into their content strategy, businesses can effectively capture the attention of their audience and convey their message in a more engaging manner. Animated video content During 2023, we saw a large rise in businesses looking to create 3D product animations and 2D explainer videos. Animations are a great way of showcasing and explaining your products and services, as they are visually appealing and easy to understand for a wider [...]

Video Production Trends for Businesses in 2024: Anticipating the Future of Visual Storytelling2023-11-07T15:06:04+00:00

How to Choose The Best 3D Animation Studio For Your Business

Choosing the right 3D animation studio is crucial for creating high-quality animated videos that effectively showcase your products or business.  Animation videos can be used for a variety of purposes and they are a popular option for organisations when deciding on what video content to commission, as 3D animations are always unique and memorable. With numerous options available, it's important to consider several factors before making a decision. Firstly, evaluate the portfolio of the animation studio. Look for examples of their previous work to determine if their style and quality align with your vision.  Pay attention to the level of detail, fluidity of motion, and overall visual appeal. Is it similar to what you were envisioning for your video project? Next, consider the expertise and experience of the studio in creating animations specifically related to your industry or product type.  A studio with relevant experience will have a better understanding of how to effectively communicate your message through animation. At Shot Blast Media, we have worked on a variety of 3D animations for businesses across the world! We specialise in creating unique product animations, explainer animations, health and safety animations and marketing animations for organisations. View some of our latest 3D animations here. Additionally, assess the animation studios technical capabilities. Ensure that they have access to advanced software and equipment necessary for producing high-quality 3D animations.  This will ensure that your animations are visually appealing and up-to-date with industry standards. Another important factor is communication and collaboration. Choose an [...]

How to Choose The Best 3D Animation Studio For Your Business2023-11-07T11:57:11+00:00

The Future of 3D Animation in Business

In recent years, 3D animation has become an integral part of the business world, revolutionising the way companies communicate with their audience.  What does the future hold for 3D animation? The future of 3D animation in business holds immense potential for creating engaging and visually stunning video content. One of the key areas where 3D animation is making a significant impact is in business videos.  With its ability to bring ideas and concepts to life, 3D animation has become a powerful tool for storytelling, showcasing products and services, and brand communication. It allows businesses to create captivating videos that not only grab attention but also effectively convey their message. 3D animated videos offer versatility in terms of content creation. They can be used for various purposes such as product demonstrations, explainer videos, training materials, and promotional campaigns.  This flexibility allows businesses to tailor their messaging according to their specific needs and target audience. As technology continues to evolve, we can expect even more exciting developments in the field of 3D animation and video production for businesses.  Technological advancements in video production Advancements such as virtual reality (VR) and augmented reality (AR) are already opening up new possibilities for immersive storytelling and interactive experiences. As a video production company and animation studio, we utilise the interactive elements of video making for clients across the globe to make their content more engaging and compelling for their target audiences. Interactive video can provide a number of different clickable actions in relation to [...]

The Future of 3D Animation in Business2023-10-26T10:48:16+00:00

How 3D Animation Enhances Corporate and Marketing Videos

In the world today, where regular video content is being uploaded constantly to social media, 3D animation has become an indispensable tool for enhancing visual storytelling and standing out from the crowd. With its ability to bring concepts and ideas to life in a dynamic and engaging way, 3D animation has revolutionised the way businesses communicate with their audience. What is 3D animation? At times your communication can be difficult to digest and requires more than a straight-forward piece of film or 2D animation to cut through the noise and engage your audience.  3D animated video is exactly what it says on the tin, an in depth, complex yet visually stunning way of demonstrating products, methods of safety and reconstruction videos.  The three dimensional world of animation includes textures, lighting and camera movements to create an in depth immersive experience. Why should you consider using 3D animation? One of the key advantages of using 3D animation in corporate and marketing videos is its ability to create realistic and immersive visuals.  Unlike traditional 2D animation, 3D animation allows for greater depth, detail, and realism, making it ideal for showcasing products, services, or complex concepts that may be difficult to convey through traditional filming techniques. Furthermore, 3D animated videos offer a level of flexibility that is unmatched by other forms of video production.  With 3D animation, businesses have complete control over every aspect of their video - from the characters and environments to the camera angles and special effects.  This level [...]

How 3D Animation Enhances Corporate and Marketing Videos2023-08-30T09:48:39+00:00

What are the Benefits of Using 3D Animated Marketing Videos?

3D animated marketing videos are the perfect tool to showcase your brand, product or service. With the help of 3D animation, businesses can create visually stunning videos that will capture the attention of their target audience.  These videos can be used to showcase products, explain complex concepts, or tell stories in an engaging way. 3D animation allows an in depth look into something new and exciting. 3D animated marketing videos are becoming increasingly popular for businesses looking to engage their audiences in a more interactive and entertaining way. With the help of 3D animation, marketers can create videos that capture the attention of their viewers and convey complex messages in an easy-to-understand format. 3D animated marketing videos offer a number of benefits for businesses, including: 3D animations can be used to explain complex topics in an engaging way that is both informative and entertaining Increase engagement with audience Boost website traffic Cost effective video production 3D animations are timeless and can be used for a long time Their attention grabbing and will intrigue your audience Allow marketers to create unique visuals that stand out from other forms of content They can be used to create promotional materials for websites, social media campaigns, and even television commercials No need for live-action footage or actors 3D animations can be used as part of a larger video production project or as stand-alone pieces for specific purposes Stand out from competitors with unique 3D animation Can give a realistic representation of a product [...]

What are the Benefits of Using 3D Animated Marketing Videos?2023-06-01T11:57:14+00:00

Why are 3D Product Animations Useful to Businesses?

3D product animations are becoming increasingly popular among a variety of businesses as a way to showcase their products or services. With the help of 3D animation, businesses across the world can create realistic visuals that will help them engage with their target audience and increase brand awareness. This type of animated video can be used to explain how the product works, show off features, or even provide an immersive experience that allows viewers to explore the product from all angles. 3D product animations provide an effective way for businesses to communicate their message to their target audience in a visually appealing manner. By using 3D product animations, businesses can demonstrate the features of their products in an interactive way that helps customers better understand and appreciate the benefits of the product.  It has been demonstrated that 70% of customers who watch a video are more likely to purchase from you, showing the power of video within the product sales market. Companies who are not showcasing their products and services via animation or video are missing out on business opportunities. Did you know that websites with video are 53X more likely to land on the first page of search results? This just goes to show how important videos are for businesses looking to increase their audience and sales. Furthermore, these 3D animations can be used for marketing campaigns to reach potential customers with a compelling story about their brand or product. Bringing your products to life with engaging 3D [...]

Why are 3D Product Animations Useful to Businesses?2023-04-26T12:46:21+00:00

Why Should Businesses Consider Using 4D Animation Videos?

4D animation is a powerful tool for video production. It allows producers to create stunning visuals with a combination of 3D and 4D effects. This technology can be used to create realistic and immersive experiences, as well as to tell stories in an engaging and innovative way.  3D animated video is exactly what it says on the tin, an in depth, complex yet visually stunning way of demonstrating products, methods of safety and reconstruction videos. The three dimensional world of animation includes textures, lighting and camera movements to create an in depth immersive experience. 4D animation can be used for a variety of applications, from commercial advertising to feature films. With this technology, producers can bring their projects to life while keeping production costs low.  By utilising 4D animation, producers are able to produce high-quality videos that are both visually appealing and cost-effective, meaning that 4D animation video production is becoming increasingly popular in the entertainment industry. The process of 4D animation involves creating 3D objects and environments, and then adding a fourth dimension; time. This allows for more realistic animations that can be used for movies, television shows, and even video games. 4D animation videos can provide a unique experience for viewers by combining motion graphics with real-time effects such as smoke, fire, water, and wind.  You might have experienced similar 4D animation magic at attractions such as theme parks and cinemas. 4D animation video production is quickly becoming a popular choice for businesses looking to create dynamic [...]

Why Should Businesses Consider Using 4D Animation Videos?2023-03-14T11:14:39+00:00

Our Favourite Video Projects in 2022!

During 2022, we worked on some phenomenal projects, with some incredible clients! Our team at Shot Blast Media are so proud to be able to share these favourite video projects with you in this blog! Towards the middle of 2022, we produced a brilliant corporate brand launch video for Swift Fibre Yorkshire. Swift Fibre is a telecommunications and broadband company, and the video showcases their new business launch in the rural Yorkshire area. We also worked on a corporate video project with Ardagh Glass Packaging during 2022, showing the businesses sustainability strategy. Shot Blast Media used exciting graphics, as well as video shots on their site, to show their fully recyclable glass. A project that we really enjoyed working on was the football World Cup themed subscription video for Foregale. Byron Sheldon, our camera operator and editor for subscription videos, shot and edited this project on their site in Leeds, and it’s a charming promotional video to showcase their staff and products! Find out more about our affordable video production and digital marketing subscription packages. As part of our video subscription content, we also made a fantastic Christmas parody video for Romantica Beds during December, again, shot and edited by Byron. Romantica manufactures beds and mattresses, and are subscribed to our video production packages service. They’re a fantastic client to work with and their team is incredibly fun, as you can see in the video! Moving on to our animated video productions, we have worked with Curtiss-Wright on a [...]

Our Favourite Video Projects in 2022!2023-01-25T09:16:47+00:00

Why Should You Consider Using Animation Videos for Your Business?

Animated videos are being used by a huge variety of businesses to reach more people than ever before. Animations are proven to boost conversions and increase engagement, and there are loads of reasons as to why you should consider using animated videos in your marketing strategy. Why use animation? Animation can bring any idea to life Animation can easily explain complex ideas Animation can provide emotion within your message Animation helps your business stand out from your competitors Animation videos will help with your website’s SEO Animations have a universal appeal and can be understood by everyone Digital marketing strategies have long outweighed the tactics of traditional marketing. Animation is another form of digital and video marketing which can help you to cut through the fast-paced social media platforms and make a noise in 2022. Business which used animation to advertise their product have seen an astounding increase in their sales by 40%. What videos can you use in your business? Explainer videos Product demonstration videos Storytelling videos Comic videos Advertisements Internal communication videos Video infographics Tutorial videos Health & safety videos Thinking about having an animated video produced for your business? Get in touch with us today: +44 (0)113 288 3245 | [email protected] Check out our animation work here: 3D animation | 2D animation Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 3245 [email protected] Contact Us [...]

Why Should You Consider Using Animation Videos for Your Business?2022-09-06T08:55:15+00:00
Go to Top