[fusion_builder_container admin_label=”” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”no” status=”published” publish_date=”” class=”” id=”” background_color=”#e0dce3″ background_image=”” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”30px” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_2″ spacing=”yes” center_content=”yes” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]
The internet has seen a massive surge of videos over the last year with video content now accounting for around 74% of internet traffic (KPCB). But there is one type of video which has proved to be especially popular, particularly among businesses. The rise of the “how –to” video has been caused by many factors and there is a great opportunity for businesses to embrace them with huge benefit.
Customer Preference
“How to” videos are the quickest and easiest way to engage with your customers. They provide fast, effective tutelage at the touch of a button and are the most convenient way for people to seek information about a product or process. With the rise of automated customer service centres and lengthy call waits, people would much rather seek online advice in the form of a video which provides the added value of a visual demo. They can also condense lengthy processes and provide support for different stages of a process.
Business Efficiency
The main benefit to businesses using “how to” videos is the time they save and improved organisational efficiency. They generally reduce the number of customer call outs and the pressure on customer services teams and are the perfect way to answer FAQ’s. They free up resource which can be allocated elsewhere in the business, saving time and money.
Visibility & Credibility
Having short, helpful, added value video tools for your audience to watch can massively increase your visibility and can also do wonders for your brand awareness. People trust businesses which provide videos around their products and services, giving your business increased credibility, which is fundamental success. 90% of users say that product videos are helpful in the decision process.
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label=”” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”yes” menu_anchor=”” hide_on_mobile=”no” status=”published” publish_date=”” class=”” id=”” background_color=”#2b2b2e” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”left” enable_mobile=”no” parallax_speed=”0.5″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”0px” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”yes” link=”” target=”_self” min_height=”” hide_on_mobile=”no” class=”” id=”” background_image_id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”20px” padding_right=”0px” padding_bottom=”20px” padding_left=”0px” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]
Your Industrial Story Starts Here
[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]
Press the button. Make the call. Transform your media.
[/fusion_text][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”5px” bottom_margin=”” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_imageframe image_id=”1244|full” max_width=”” style_type=”none” blur=”” stylecolor=”” hover_type=”none” bordersize=”0px” bordercolor=”” borderradius=”0″ align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”no” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=””]https://shotblastmedia.co.uk/wp-content/uploads/2019/03/eye-heading.png[/fusion_imageframe][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”30px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_content_boxes layout=”icon-on-top” columns=”3″ title_size=”24px” heading_size=”2″ title_color=”#e0dce3″ body_color=”#e0dce3″ backgroundcolor=”” icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”#bd9f86″ icon_circle=”yes” icon_circle_radius=”” circlecolor=”#e0dce3″ circlebordersize=”” circlebordercolor=”#e0dce3″ outercirclebordersize=”” outercirclebordercolor=”#ffffff” icon_size=”42px” icon_hover_type=”none” hover_accent_color=”#ffffff” image=”” image_id=”” image_width=”” image_height=”” link_type=”button” button_span=”” link_area=”link-icon” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.1″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_content_box title=”” backgroundcolor=”” icon=”fa-phone fas” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”#E0DCE3″ circlebordersize=”” circlebordercolor=”#E0DCE3″ outercirclebordersize=”” outercirclebordercolor=”” image=”” image_id=”” image_width=”35″ image_height=”35″ link=”” linktext=”” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.1″ animation_offset=””]
[/fusion_content_box][fusion_content_box title=”” backgroundcolor=”” icon=”fa-paper-plane fas” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”#E0DCE3″ circlebordersize=”” circlebordercolor=”#E0DCE3″ outercirclebordersize=”” outercirclebordercolor=”” image=”” image_id=”” image_width=”35″ image_height=”35″ link=”mailto:[email protected]” linktext=”” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.1″ animation_offset=””]
[/fusion_content_box][fusion_content_box title=”” backgroundcolor=”” icon=”fa-wpforms fab” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”#E0DCE3″ circlebordersize=”” circlebordercolor=”#E0DCE3″ outercirclebordersize=”” outercirclebordercolor=”” image=”” image_id=”” image_width=”35″ image_height=”35″ link=”https://shotblastmedia.co.uk/contact/” linktext=”” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.1″ animation_offset=””]
[/fusion_content_box][/fusion_content_boxes][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]