January 8, 2025

How to Market Your Finished Video: Maximising Its Impact

Creating a polished video is just the first step in engaging your audience and achieving your business goals. 

To truly make an impact, you need a solid strategy for marketing and distributing your finished video. 

Here’s a comprehensive guide on how to ensure your video reaches the right people and delivers maximum value.

1. Optimise for Multiple Platforms

Different platforms have different audiences, and each requires tailored content for maximum engagement.

YouTube: As the world’s second-largest search engine, YouTube is ideal for video hosting. Use SEO strategies, such as keyword-rich titles, detailed descriptions, and relevant tags, to boost discoverability.

Social Media: Shorter, punchier edits of your video work well on platforms like Instagram, TikTok, and Twitter. Use platform-specific features, such as Instagram Stories or LinkedIn’s native video, to reach more viewers.

Your Website: Embed the video on relevant landing pages or your homepage to increase dwell time and improve SEO performance.

2. Leverage Email Marketing

Videos can increase click-through rates by up to 300%, making email a powerful distribution tool. Include your video in newsletters or email campaigns with a compelling subject line like, “See Our Newest Innovation in Action!”

For added engagement:

Use a clickable thumbnail image linked to the video.

Provide a brief summary or teaser to entice recipients to watch.

3. Engage on Social Media

Social platforms are the beating heart of modern marketing. To ensure your video gets noticed:

Share it multiple times across your profiles, spacing out posts with fresh captions or angles.

Use hashtags to increase visibility and make your content searchable.

Engage directly with your audience by responding to comments and asking questions.

Paid ads on platforms like Facebook, LinkedIn, or Instagram can also help your video reach a targeted audience more effectively.

4. Create a Blog Post Around the Video

Write a blog post that dives deeper into the subject matter of your video. For example, if your video highlights a product feature, create a post explaining its benefits in greater detail.

Embed the video within the blog.

Optimise the blog with keywords to attract organic traffic.

Share the blog post across your digital channels.

5. Use Video SEO

Search engines increasingly prioritise video content. To rank higher:

Add closed captions and transcripts to improve accessibility and indexing.

Include relevant metadata, such as tags, descriptions, and titles.

Host the video on a fast, reliable server to minimise loading times.

On YouTube, ensure your thumbnail is visually striking and relevant to the video’s content.

6. Partner with Influencers or Affiliates

Collaborating with influencers or industry experts can amplify your video’s reach. They can share your video with their audience, lending credibility and expanding your exposure.

For example:

Provide influencers with a custom version of the video that features their branding.

Offer exclusive content or giveaways tied to the video to incentivise sharing.

7. Repurpose the Content

Maximise your video’s value by adapting it for different uses:

Short clips: Create bite-sized snippets for Instagram Reels, TikTok, or Twitter.

GIFs: Turn key moments into looping animations for easy sharing.

Quotes and Stills: Extract memorable lines or visuals to use as social media graphics.

8. Monitor Performance and Refine Strategy

Once your video is live, track its performance using analytics tools:

Engagement Metrics: Watch time, likes, shares, and comments.

Conversion Rates: How many viewers take action after watching (e.g., sign-ups, purchases).

Traffic Sources: Identify which platforms drive the most views.

Use these insights to refine future campaigns and identify areas for improvement.

9. Share in Networking Groups and Forums

If your video provides valuable information or solves a problem, share it in relevant online communities. For example:

Industry-specific LinkedIn groups.

Reddit threads that match your video’s topic.

Niche forums where your target audience interacts.

10. Showcase It Internally

Don’t forget about your internal audience! Share the video with your team to boost morale and alignment. This is particularly important if the video highlights a new product, service, or initiative.

A finished video is only as effective as its marketing strategy. By optimising for platforms, leveraging social media and email, repurposing content, and engaging with analytics, you can extend the reach and impact of your video. 

A well-marketed video not only amplifies your brand message but also helps you achieve long-term business goals.

So, don’t let your video gather dust; put it to work and let it shine!

If you want some help from our creative video and marketing team, get in touch today:

+44 (0)113 288 3245 | [email protected]