3D Animated Video Production

Enhance your visual content with three dimensional detail

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Case Studies

What is 3D animation?

At times your communication can be difficult to digest and requires more than a straight-forward piece of film or 2D animation to cut through the noise and engage your audience. 3D animated video is exactly what it says on the tin, an in depth, complex yet visually stunning way of demonstrating products, methods of safety and reconstruction videos. The three dimensional world of animation includes textures, lighting and camera movements to create an in depth immersive experience.

How do you make 3D animated videos?

Creating a storyboard is a key aspect of 3D animation, this details how the story and message will come together. An animator will then start to build and model the environment, objects and set the lighting to create the three dimensional effect. The process involved and movement are then added last to create the moving sequence.

How much does a 3D animation studio cost to work with?

3D animation agencies will base their cost on a number of things like the duration of the video, the complexity of the animation and the modelling work involved. An animator is needed to carry out the animation production which can be quite time consuming so time is to be considered in price. A voiceover artist may also be utilised to help tell the story. If you want to include a variety of different versions of your video in different languages, this should also be considered in the cost.

Our approach

Highly experienced in 3D animation and working with technical products, we bring clarity to the extremely complex making it appear simple whilst at the same time, remaining effective. Shot Blast Media 3D animation software can showcase any product or process within any environment, making it the perfect application to demystify complex communication or to provide finer detail on an item that film alone simply cannot do. Our BBC background ensures a high-quality broadcast experience on every project, working in sync with your company goals and strategy, shaping your campaign through video content that’s within your budget and delivers results.

Visit our behind the scenes page to find out what goes into a video production.

Elements of 3D Animated Video Production

3D rendering – the transformation of 3D model with added effects like lighting and textures.
3D animation – the overall animation of the 3D elements of your video.
3D walkthroughs – moving video animation that showcases environments and settings.
3D modelling – the development of digital objects that will be animated and given movement.
CGI architectural visualisation – creation of digital models of structures, buildings, and other settings.
3D illustration – the drawing and framework of the animated elements.
VFX – the creation of any animated on-screen imagery.
3D logo animation – the development of your company logo in a 3D animated form.
Product animation – turning your product into a 3D animated model working from CADs.

3D Animated Explainer Video

This 3D animated video production follows an educational theme, documenting the steps involved in a process. 3D animated film is well suited to tutorials or instructional based video content as it explains in detail how something is achieved by watching or demonstrating how the process unfolds.

3D Product Animation Video

3D product animation is designed to promote a new or existing product range. These types of animated videos are ideal to communicate specific features and benefits, to help build a high quality sales tool to drive it through to market. 3D animations can be designed to generate excitement and buzz around something new and unique. Products that are still conceptual can benefit from 3D animation technology to create interesting and engaging communications to showcase how this product may look through 3D visualisation. This can help attract funding and move development to the next stage.

3D Reconstruction Video

Designed to recount or re-enact an event or incident that took place the reconstruction video is a valuable piece of video content. 3D animated video and film based video production work particularly well for this type of theme. 3D animation gives the advantage of showing exactly how something happened in detail whilst still controlling the environment or setting. Film production has to rely on a ‘mock up’ to show the relevant information to the story. A blend of both 3D animated film and film would provide an in depth account, useful for safety information and internal awareness based video content.

3D Animated Marketing Videos

3D animated marketing videos are the perfect tool to showcase your brand, product or service. 3D animation allows an in depth look into something new and exciting. Marketing videos should capture the attention of your audience and 3D animation videos for business presents the perfect opportunity for companies to create the look, feel and message from scratch. 3D animation video also works well for products and services that would be otherwise limited if using film. For example companies that have premises with limited access or companies that are unable to host a film crew may want to consider animated marketing videos as an alternative.

3D Animated Gifs

3D animated gifs have become a compelling and dynamic medium in the visual content landscape. Particularly popular in marketing, these gifs serve as potent tools to attract the attention of potential customers. Much like traditional videos, 3D animated gifs find applications in various contexts, from showcasing product features to providing brief promotional content. In a landscape where standing out is crucial, harnessing 3D animated gifs enables companies to capture the imagination of their target audience, setting them apart from the competition.

Contact us today for more information.

Frequently Asked Questions

What is the difference between 3D and 2D animation?

The difference between a 2D animation and a 3D animation is that a 2D animation only moves vertically and horizontally in its space, whereas an object designed using a 3D animation process can move through the depth of its background.

You will find that most 3D animation is produced through computer generation, while the majority of 2D animation is done in illustrated form.

Is 3D video more expensive than 2D video?

Sometimes yes, sometimes no. 3D animation may require modelling work for objects, people or environments. Depending on the level of detail required this can take time to produce which will lead to a higher cost. If this video is a longer duration too then it will cost more to produce than a shorter more basic 3D video.

Why is a 3D video production important for your business?

3D animated video has the power to turn your business marketing and inhouse communications into something unique and even more engaging for your audiences due to it’s in-depth detail and special presentation.

What types of 3D animation are there?

3D animated explainer videos follow an educational theme, documenting the steps involved in a process. 3D product animation is designed to promote a new or existing product range. These types of animated videos are ideal to communicate specific features and benefits, to help build a high quality sales tool to drive it through to market. 3D animated reconstruction videos recount or re-enact an event or incident that took place the reconstruction video is a valuable piece of video content.

What stages are there to the 3D animation production process?

The pre-production process includes planning, storyboarding and scripting. The production and post-production is mixed into one stage, where the development and modelling work for the animation is done at the same time.

How difficult is it to produce a 3D animation video?

3D video production is a lot more complicated than 2D video. There are lots of components and difficulties that come with the process but as long as your video agency has the best animator for the job you have no need to worry.

Will there be music in the 3D animation?

Yes, we will add a suitable music track if this is what you desire for the animation. We will pick a music track that sets the tone of the animation and intrigues the audience.

We have a fantastic large music library with all sorts of genres and moods, so we will find one to fit perfectly with your 3D animated video.

Can you match our branding and graphics in the 3D animation?

Yes, we can cater to your guidelines and match everything including style, font, colours and tone.

Can you provide ideas for the 3D animated video content?

Yes, we can. The Shot Blast Media team are fantastic at coming up with unique and engaging animated video content for businesses to use as part of their content marketing. We have more than 10 years’ experience in video creation and we excel in creating impressive 3D animated videos.

Get in touch with us today if you want to discuss 3D animation video ideas in more detail: 0113 288 3245.