You have complicated or technical products.
This may be relevant to a whole host of businesses, but typically, we see this often in manufacturing and engineering sectors. No one wants to read reams of dry text explaining in great detail the inner workings of a technical product, or hear a sales person droning on and on to no avail.
With no disrespect intended, people just get bored with long drawn out explanations.
Animation is an excellent way to break down complicated products making them easy to understand and achieves significantly higher engagement with your audience.
It can save huge amounts of time too, because people will understand your product much quicker, which will speed up the training process and sales conversions. It’s quick, concise and will make a lasting impression.
It’s a struggle to get people enthused about your products.
There are many fantastic businesses out there providing essential products and services to many people and industries, but they are not traditionally considered “sexy”.
Animation can turn something perceived as “dry” into something which people can really engage with. It gives a business a voice and a personality.
Rather than making a judgement about something as being “boring” and then disengaging, people will start to see how the product or service could benefit them or people they know.
You want your audience to relate better to your business.
Animation is a form of storytelling. No matter who you are, everyone loves a story and they are the most effective way to engage with people and make a meaningful impact.
Using an effective narrative, combined with powerful visuals, animation can help your audience to identify with your business and connect with it emotionally.
This is a very powerful thing and will make people much more engaged and inevitably, will impact enquiries, conversions and overall perception of the business.
Check out some animation and motion graphics videos to get your creativity flowing and visualise how your business can get started with visual content.