LinkedIn is almost definitely the world’s most popular social media site for companies networking with different businesses. Compared to the relaxed and personal vibe of other sites like Facebook and Twitter, LinkedIn is the perfect tool for companies in various sectors. This isn’t for connecting with friends like most social media, this one is special, and can do so much for your company in comparison to other platforms. If you and your company don’t have a presence on it, you’re missing out!
We are extremely passionate about the network we have and the connections we make. LinkedIn is a fantastic community and is very opportune for your business. That’s why we’ve put together a guide full of tips to help your company stand out from the crowd on LinkedIn. If you want your digital marketing to step up to the next level, then look no further.
You would be very surprised to know that many companies don’t actually keep their company LinkedIn and professional profiles up to date. The key to staying relevant and being kept in the eyes of your connections is to make sure you’re always posting. Of course, keep your posts relevant and don’t just post for the sake of it, but make sure it’s a few times a week. In fact, many of your connections will love seeing that you’re posting weekly, showing that you’re always up to something and are keeping busy.
Promote your clients
Whilst your company page is key for marketing what you do, it’s important to promote your connections too. If you’ve been working with a client and perhaps have a photo with them, post it! It’s a perfect opportunity to not just advertise yourselves and the team ethic you have with your connections, but you’re also doing the same for them too. This will only inspire your clients to do the same for you, so the synergy between you and your connections is very special and key for your network and business.
Hashtags and Communities
Hashtags are commonly used across all forms of social media, but you shouldn’t ignore their power on LinkedIn. If you associate a certain hashtag with your brand and company, you can use the ‘Communities’ section of your company page to store these hashtags and show your audience which hashtags you’re part of. Being associated and linked with these will make you a lot more easier to find if someone is looking for something specific.
Link your personal and company profile
You’re bound to have not just a company page, but your own professional account too. It’s important to make sure that the pair of these are linked in the posts you make from time to time. Mentioning your name in a company post, perhaps by leaving a tag, can drive people to follow your personal profile, and vice versa. People don’t want to just follow a company, they want a face to associate with it – and if you are that face, it’s key to make yourself known!
Follow and link
This may sound obvious, but the best way to be connected on LinkedIn is to make these connections. Make sure you’re always up to date with connecting to people you know. If you’re in a role that allows you to meet plenty of new people, ask them if they have a LinkedIn account and get connected. Building your profile also means building your connections, and if a potential client notices you have a lot of links and connections, they’re more likely to take you seriously.