Video Marketing

Marketing’s all about finding innovative ways to grab your viewers attention.

This document offers examples of how you can use video marketing for your company with relevant case study examples.

Video has become a meaningful part of this strategic communication. The power of video is ever growing and the stats prove that this form of visual communication is a great asset for companies looking to grow.

Marketing videos come in all forms: Case study videos, video testimonials, talking heads, corporate videos, marketing videos, explainer videos, videos for exhibitions, conferences and events and many more.

They prove effective when they are built as a multipurpose tool so they can be used again and again; for the website, on social media, at exhibitions and within sales meetings.

Every wondered what it costs? There is a misconception that broadcast quality productions need to be produced on a huge budget. They don’t! Most of our clients fall into an average spend of £3K – £6K to produce a high quality marketing video.

We constantly research and monitor the market, following companies that are successfully using video. This combined with our industry knowledge means the video’s we produce provide a healthy return on investment for our clients. This is why over 50% of our business is repeat year on year.

 

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Including video on a landing page can increase conversion by 80%.
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96% of B2B organisations use video in some capacity in their marketing campaigns.
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90% Of users say that product videos are helpful in the decision process.
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Over 50% of marketing professionals worldwide name video as the type of content with the best ROI.