Npower Intelligent Analytics Motion Graphics Video
The brief outlined three objectives for the video;
Generate awareness of the service in a clear and concise way - There is a lack of consumer knowledge about this service, meaning that a form of visual marketing such as video will help to increase service awareness.
The company wanted to boost public knowledge in an engaging way. As the information is quite technical, other forms of non visual distribution had not met expectations as they were quite disengaging.
This video will work to reinforce the company's credibility as an energy solutions provider. People trust video advertisements.
Intelligent Analytics is a product npower offer as an add on the current energy contracts customers have.
Access to the application allows customers to have more flexibility and control whilst monitoring their energy spend.
Shot Blast decided that a motion graphic would be a simplistic and engaging way to visually explain the service to end users.
Motion graphics and animated videos are amazing tools to help break down complex topics into smaller chunks of visual content that people enjoy watching and therefore retain the information about your product or service.
The ability to create a guide about how to use the application, along with the benefits of having the service aids the viewer in visualising how it'd best work for them & demonstrates how easy to use the system is.
Due to the complex nature of npowers services, they really see the benefit in breaking down complex topics through visual content!
The tool has proved helpful both internally and externally, why they continue to reinvest in our video services.
We look forward to many more collaborations with npower.