With the COVID-19 lockdown easing gradually, companies are now looking to prepare themselves for a return to business as usual, and part of this will be the return of exhibitions and trade shows. However, it is clear that this return won't be as normal as it was. Organisers are now planning a safer and more innovative way of helping companies to market themselves to potential new clients. The Virtual Exhibition is the answer to this, an online method of 'visiting' trade shows. There are lots of organisers rushing to take advantage of this idea and it has the workings to be very popular - and some are already in motion. So, how do virtual exhibitions work exactly? In a similar sort of fashion to Google Maps, the exhibition lets you click around and zoom into areas you're interested in, all the while using the arrow keys on your keyboard to move yourself around the virtual hall. As you come to a stand, you can click on the company logos on the stands to get a closer and in depth look at the exhibitors stand. Just like real life. Doing so will let you have deeper conversations with these exhibitors by allowing you to e-mail or call them to have a deeper chat. Whilst this may not have the same personable aspect trade shows have, it is a lot safer. What are the advantages of a virtual exhibition? Well first things first, it's a lot cheaper. For exhibitors, and for [...]
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Video marketing is the work that goes into boosting the viewership of your corporate video. Through keyword and pattern research in regards to your analytics, YouTube and website optimisation for your video can be amplified to make sure it reaches as many people as possible. Using keywords, popular tags and a hearty description – corporate videos have never needed SEO work as much as they do today, especially as the internet changes in patterns and themes. Researching the best keywords is imperative into making sure the latest trends and patterns are included in your content. This isn't just video, this is everything on your website and socials. It might sound obvious but if your company specialises in chemicals for example, 'chemical' is your golden word. Utilising this word in different ways with other trending words is how you can get optimising your content to stronger and stronger positions. 'Chemical Manufacturer' or 'Chemical Company' are simple enough phrases to have in your content, but the more combinations you have in them and having as many popular terms as possible to combine to 'chemical' is extremely important. It's also important to make sure you link your content as much as you can. On YouTube, linking your social media channels is a given, but you should always make sure you have as many playlists and other videos link to as many of your videos as you can. Attaching end cards to promote the next best video to your audience when they have [...]
Working with a Professional Video Production Agency The price of hiring a Video Production Company to create your dream corporate video varies on a plethora of factors. For that reason it is quite hard to determine an set price, as a video production agency can be very different to the next in terms of what services they provide and how they go about creating a video production. The following guide will give you things to think about when commissioning a professional video from a local video production company and what the average costs include. Cost of Video Production When considering a corporate video and thinking of hiring a video production agency to make your video, you should understand all of the elements that will come along with the cost. The use of equipment, including cameras, lighting, stands and other side items to make your shoot go smoothly and so on. Then of course comes the experience and number of different people partaking the in the filming, the videographer, the director, or possibly actors or voiceover artists etc. Travel is another factor, are you working locally, regionally, nationally or internationally? Other associated costs may include possible accommodation for the crew and time should be weighed up if necessary, in price. You should also consider the pre and post production, with the planners creating storyboards and scripts in pre-production being integral, and then the post-production in editing and effects are key to factor into cost too. Of course, this is all dependent [...]
Parody Marketing is becoming more prevalent due to the influence of social media video content and the many platforms there are, and also the fame of viral videos. Whilst it is not a new type of corporate video production, it is something that a lot of people don't take seriously as a credible video form, and that's understandable, yet these videos are understated. Lots of these videos take a comedic edge, and due to that there are a lot more companies out there willing to change up their brand to demonstrate more personality, and to break out from the norm of your average corporate video production. Parody Marketing videos allow you not only a chance to represent your brand and product, but also to show you and your team in a different environment where the possibilities of creating a funny video are endless. Because they're not a common type of video for businesses, having parody content for your marketing can make your company stick out in the crowd. Here's an example of one of our video productions that we created for a mattress manufacturer: https://youtu.be/r6rBIev0ATA The COVID-19 crisis has also pushed my companies into creating parody marketing, just to lift the mood and create something more light hearted. In time like these people are down and have many fears and concerns. That's why incorporating a little bit of humour into your marketing can make all the difference. We created a piece of content parodying the Zoom craze that [...]
3D Animation Video: Ideas for Content Marketing Post-COVID-19 As the global pandemic is starting to show signs of slowing down, it's comforting to know that very soon we'll be able to all get back to 'normal', but it is worth noting that we will be in a very new world with a new normal. If there is anything the lockdown has shown us, it's that video is the perfect tool for keeping in contact with customers and employees, be that through marketing or just general communication. As the pandemic calms down video will be important now more than ever in a post-COVID-19 world, especially with 3D animated video. A social distancing training video will help to educate staff and contractors on the current guidelines and safe working practices within an office. As we've produced this material for ourselves and clients, our staff and contractors are trained to work safely on site. This makes live action video production on site possible now and in future while the restrictions are in place. Other popular video formats will include 3D animation. We will see a big shift in the way companies sell and market their products and services. For example those companies who once relied on visiting customers across the UK and overseas will probably reduce the amount of business travel they do. Meetings will take place over video conference more frequently, so companies will need a new way to get in front of new prospective customers and engage them. This is [...]
We are very happy to introduce our latest client, Ethoss Regeneration. For them we are producing a new type of 3D animated product video, within the medical industry. Medical animations are most commonly used as an instructional tool for medical professionals like dentists or their patients. Generally produced in a 3D format, this type of video content will allow you to convey your information in a deeply informative medium. 3D medical animations add a striking and insightful approach to your content, and they can really help get the message across, in a clear, quirky and concise fashion. Animation is the perfect type of video format for the medical industry. Of course, there are limits to what medical professionals can show you in these videos, with blood, gore and other unpleasant things in the same vain being undesirable to see in a filmed explainer video. Using animation to get around these issues will make your video a lot easier and more comfortable to watch. It will also make it compliant as generally client confidentiality can be an issue when showing a new medical techniques, processes or products in use. Medical methods and explanations can be complicated to understand, and like many other types of animation for business, an animated video can create an interesting, engaging and more understandable way of explaining methodology. This is perfect for new starters in the industry or to customers who don't fully understand the processes or products involved. Especially during the COVID-19 crisis, 3D animation [...]
As the global pandemic is starting to show signs of slowing down, it's comforting to know that very soon we'll be able to all get back to 'normal', but it is worth noting that we will be in a very new world with a new normal. If there is anything the lockdown has shown us, it's that video is the perfect tool for keeping in contact with customers and employees, be that through marketing or just general communication. As the pandemic calms down video will be important now more than ever in a post-COVID-19 world, especially 2D animated video and 3D product animation. A social distancing training video will help to educate staff and contractors on the current guidelines and safe working practices within an office. As we've produced this material for ourselves and clients, our staff and contractors are trained to work safely on site. This makes live action video production on site possible now and in future while the restrictions are in place. Other popular video formats will include either 2D or 3D animated video. We will see a big shift in the way companies sell and market their products and services. For example those companies who once relied on visiting customers across the UK and overseas will probably reduce the amount of business travel they do. Meetings will take place over video conference more frequently, so companies will need a new way to get in front of new prospective customers and engage them. This is where [...]
As the COVID-19 pandemic continues, at Shot Blast Media we're still busy telling your stories through the medium of video. As well as that, were innovating, creating new products, services and different types of marketing. We thought we'd give you a run down of what we've been up to and what we're hoping to do as the lockdown continues - and to carry on after it is all over. Marketing We've had a lot more time to amplify our marketing efforts throughout the pandemic. At the beginning of the lockdown we produced various blogs on how you can produce your own homemade videos in lockdown. As with our marketing, it is important to stay connected to your customers and your staff, and with the popularity of Zoom and other video chatting sites, video is the ideal way to do this. Of course, to get away from the doom of the gloom of COVID-19 we also produced a series of 'Tales from the Screen' videos, a follow on from our 'Tales from the Couch' series where we talk about out favourite Netflix films, shows and Disney nostalgia. We've now expanded this project into our brand new Shot Blast Media Podcast, a new show where we discuss many different topics such as advertising trends, actors, directors and the very popular Tiger King. Subscribe to our YouTube channel to keep up to date with all of our new marketing content. Our new services We're constantly looking for new ways to tell your story [...]
Media communications training is a form of specialist communications training, helping individuals whom are to partake in media facing activities, prepare for different media interview scenarios. Training for media communications focuses on a range of content from avoiding common mistakes, focusing on your message, delivering effective presentations and handling different media scenarios. It's there to make you feel comfortable and prepared for whatever is media facing challenge is sent in your direction. Media communications training is useful for a range of different scenarios. Crisis management and media response Having key personnel trained to handle the media in a crisis situation is a critical part of a companies emergency response and emergency preparedness procedures. Having a well trained spokesperson for your company can make a spontaneous situation easier and manageable. This is crucial for any large company looking to maintain good brand identity and reputation. Media communications skills Being able to deflect questions that aren’t relevant and deal with interruptions from pushy journalists when your company’s brand is on the line is another important skill. Media training will teach you how to tailor your message to your audience and keep them engaged in what you have to say, whilst feeling relaxed and confident in your delivery. Camera presentation skills More and more businesses are looking to present their own video content for the launch of new products or for delivering video training exercises. Having key personnel equipped to present on camera, that are professional and clear with their message is a [...]
Social Distancing Rules, Communication and Training Social distancing guidance for employers is an integral part of the workplace. With the Government now easing lockdown, guidelines for all workplaces will need to be in place as employers have a duty of care to their employees to ensure that they can work safely. Providing clear communications and training materials in a video format for employees will help to ensure all workers understand COVID-19 related safety procedures. Simple and effective video content will help employees to remain up to date on the latest safety measures being implemented in their place of work. Training videos for social distancing rules in the workplace are designed to be engaging, informative but simple for people to understand. This ensures the guidance can be easily understood and followed through a series of simple steps. Having these videos in an animated format allows for a fun and lighthearted approach to a subject that is quite sensitive due to how the crisis has affected the world. There's a lot of information that should be included in a workplace social distancing video. There are various types of industries and workplaces that need different rules and regulations of what is most appropriate to their place of work. The following social distancing rules and Government guidelines are applicable for all workplaces. Regularly wash your hands for 20 seconds. Avoid touching your face. Use hand sanitiser if you can’t access nearby hand washing facilities. Ensure you keep your workplace clean. Clean surfaces, [...]