It's pretty much a given that nearly every household has a subscription to a streaming service nowadays. Whether that be Netflix, Amazon Prime Video or Now TV, many people are moving from Freeview and Sky to the affordable nature of one of these services. With the lowest amount being £6 a month you'd be paying for Netflix, its no wonder people are moving from costly networks and deciding to be given new original content every week, as well as classic favourites you've seen before for a low price. Whilst the age of streaming services is in full swing, there are many problems that are starting to arise from the influx in companies starting their own services, and the choice that subscribers have to make. The big question this week is: are there too many of them? Netflix, Amazon and Now TV are the biggest streaming services in the UK, and many would argue that these three are enough. Not everyone has all of them, but in order to get the best exclusives many people subscribe to multiple, to get a bit of everything. Yet, with the success of these services, many companies are looking to get their own slice of the action. Launching at the end of the year comes Disney +, an exclusive new streaming service that will be, you guessed it, Disney themed. This one sounds very exciting. With Disney being able to not only upload tons of their own backlog of content, but also having their [...]
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Intro https://youtu.be/2UtJFBYSchs Google’s video platform has a seemingly endless reach, consisting of over a billion users. So many people are now engaged with video that your company has an opportunity to hone in on that potential and use a variety of platforms to filter your product. These optimisation tips will help ensure that your Youtube channel isn't letting your killer video down and help give your page a fresh, interactive flare – which hopefully will result in an increase of activity. A Sleek Design https://youtu.be/buYvJO3ENgI Like with every visual brand, you need to appeal to the senses. The look of your channel is the first impression the viewer will have. You need to work on grabbing their attention and making them interested in what your company looks like. Ideally, you want a banner or channel art – make it funky but still specific to your company. Secondly you want your logo in the top left corner, make sure it stands out from your art channel, so people can get to know your brand. Next, linking all of your social accounts. To increase activity on all social profiles, making all of your profiles visible on your channel art allows your viewers to research a bit more into your company once they've viewed your page. Ensuring links are visible and easily accessed will mean that your viewers can easily guide themselves to your site and hopefully connect with you on all accounts! Description/ Profile Information https://youtu.be/fwHPUkC4cx8 Firstly, insert [...]
Intro https://youtu.be/-j3AN463rYo Eight billion daily video views on Facebook. Over 1 billion YouTube users. Social video is beginning to dominate almost every platform—and it’s only getting bigger. Between extraordinary moments caught on camera, pop culture phenomena, big-budget videos, and unexpected viral hits, there are millions of videos competing for your audience’s eyes every day. Can yours stand a chance of winning any attention? Growing an audience and engaging with customers through social video can be a reality for any business. In this guide you’ll find insights and advice that will help you tackle social video, from planning and creating content, to distributing your videos and measuring the impact they have on your business. What Do You Want To Achieve? https://youtu.be/Xcq2wI2oFj0 Producing videos for social requires an investment of time and money— an investment that your business will want to see a return on. Knowing what you want to achieve from the start will help you narrow down content ideas, measure success, and make the most of your investment in video. Every video you create should be aligned with an overarching business goal, such as creating brand awareness, rewarding loyalty, increasing brand advocacy, driving entries to a contest, or generating leads. Get Creative https://youtu.be/lUzW7CWueW0 Unless you’ve hit a viral homerun with one of your advertisements (think Old Spice), people aren’t logging on to social media hoping to find commercials for your product or service. Instead, try creating videos that educate, entertain, or inspire people in order to [...]
Stranger Things 3 landed on Netflix a couple of weeks ago, and we've been busy binging and discussing the cult 80's Sci-Fi/Horror for ages! It has definitely proven to once again be a hit with critics and audiences alike, but there are a lot of people out there who, whilst liking the show, have found a massive issue with it. Netflix confirmed that due to a lot of fan outrage, they would be cutting back cigarettes and smoking in the next season of the show, since many felt there was way too much smoking in Season 3. We wanted to raise the question, as why do people feel it should be censored, and why now? There are a lot of arguments for and against this case. Stranger Things has a very wide audience spanning from adults to kids. It's very much a family show, with a group of young teenagers being the main focus characters of the show, these characters are a lot easier for kids to latch onto. The show is very tame in the horror aspect, and its comedy side works as a family show. Of course, when characters such as Hopper smoke constantly throughout the show, there's no wonder parents would be annoyed, as it may have an influence on their kids. But there are plenty of other shows that kids watch where smoking is a thing, its something that happens all around kids in the real world too - so why single out Stranger Things? [...]
Intro https://youtu.be/bEGpOy4hluo Hi it's Sam, from Shot Blast Media. So, you’ve decided to use video within your business... but how do you convey your expectations to your creative agency? Shot Blast Media work with company’s every step of the way to increase efficiency and ensure expectations are met! This series will take your through the most important questions to discuss whilst creating a video brief. Once all of these are answered, you’ll be sure that your business and production company are all on the same page to kick start the process. Brainstorming https://youtu.be/DQdnK6ovFL8 What's the purpose? What's your end goal? Start with the challenge you want to approach in your business. Once you're able to outline the 'what,' the rest will start to fall into place. Who's your audience? Once you're clear on the 'what,' 'who' you're targeting should become obvious. Think about: What appeals to your target audience? What do they usually engage with? What do they already know about the subject? Where will the video be distributed? Now you've got an outline of your ideal audience, you need to do some research into how to best connect with them. The more you know about your audience, the more likely you are to receive engagement. Will your video be internal, external or both? Would you share it on social media platforms? If yes, which ones? Will it be exhibited at trade shows? Presentations? Meetings? On the company website etc? These questions will shed light on the [...]
Intro https://www.youtube.com/watch?v=zqc5pirJjhg This series will take a look at how use can use video to effectively engage with your staff. Let's not waste any time, let's get right to it! So video presents an engaging opportunity to share vital messages and communicate in a more personal way than traditional internal communications. This video aims to outline some of the many opportunities that using video can offer to organisations in helping get employees on the same page. Video messages can now be spread throughout an organisation in seconds to any number of devices. Using video for internal communications finally makes sense thanks to the ease of online distribution - saving both time and money by becoming instantly accessible to employees and integrating perfectly with their daily online experience. Key benefits of using video internally https://www.youtube.com/watch?v=YCxzxyGTPoU&t=3s In response to Melcrum’s recent survey on the use of video in internal communication, 93% of 1,200 respondents believe that video has become a vital part of internal communication. Corporations of all sizes in all sectors are looking at video to enhance their internal communications. Companies such as IBM, Airbus and Lloyds Banking Group are all using video in this way. Video can provide a number of key benefits to organisations: Recipients of video internal communications are more likely to fully absorb the intended message. Video is more effective as it can communicate in seconds what might have taken multiple paragraphs to write. Video can eliminate many in-person meetings, handouts, e-mails and documents. [...]
Not sure what to watch? Too much choice and can’t decide? Fear not, here are some of our favourite films and TV shows from June.
Stuck with deciding what to watch on TV or see at the cinema this month? As film and TV fanatics, we at Shot Blast Media have been discussing some of our favourite entertainment from last month and the beginning of July. We've decided to share some of our recommendations with you, so if you are planning a media binge or a cinema trip this month, here's some suggestions on what we feel is hot right now. Yesterday When a struggling musician wakes up after an accident and finds out the Beatles never existed and only he can remember them, he decides to write and perform all of their songs - passing himself off as the creator. From this he becomes a superstar, but he soon begins to realise that fame and fortune is not all its cracked up to be. From director Danny Boyle and screenwriter Richard Curtis, this romcom musical is a real delight, for Beatles fans and non-Beatles fans. It has a lot of heart and some superb comedy from the Love Actually writer, that you'll be talking about this for weeks. What We Do In The Shadows Based on the 2014 mockumentary film from Taika Waititi and Jemaine Clement, this show follows a group of Vampires living in modern day America and their daily lives. Written by original creators Waititi and Clement, the show is mad, ridiculous and absurdly funny. Whether its the vampires going out clubbing, turning into bats and being captured by Pest Control [...]
If you hear anything out of Hollywood nowadays, it is normally that another reboot, remake or sequel is coming for an already existing property. Cinemas at the moment are full to the brim with films that have already done before. Disney's 'Aladdin,' 'Godzilla: King of the Monsters,' and 'Child's Play' are just three franchises from the 90's that are being rebooted yet again, with no end in sight. Not only that, but plenty of sequels are arriving, for example 'Toy Story 4.' Other than the odd original idea such as Ari Aster's upcoming horror 'Midsommar,' it is mostly unoriginal concepts that flood our cinema screens. We're here to ask, is that always a bad thing? It's hard to say that seeing an influx of rehashed films is bad, as with most films, people do enjoy them. The idea of nostalgia is crucial here. Many would rather go see something safe such as a new Star Wars film as it is a recognisable brand and if they are already a fan, it's ideal. Yet seeing a new original film may be a risk to some. Paying money for something you're not familiar with? It sounds silly, but for many it seems the case. The problem here is nobody is familiar with it, and the only way that a film like this can get big is if enough people go to see it. Films such as 'The Terminator' were once original films, and now have become big blockbuster franchises. So where [...]
We all know that feeling when the heat is on and that lens is staring you in the face, It’s easy to lose sight of the task at hand and get flustered. Relax! This series is here to guide you through techniques that will ensure your message and personality translate through to your audience. Intro https://www.youtube.com/watch?v=teeRkwJdxtU Prep Work https://www.youtube.com/watch?v=1Ya_2VWS6t8 Now, there’s a fine balance between being prepared and being an over scripted robot. We don’t expect you to be over rehearsed and rigid - your personality is important! We suggest that you prepare a few queue points and phrases that you want to include that will help you deliver a clear message when you’re called to action. Think about: What is the storyline? Why should your viewers care? Where is the selling point? Dumb it down, can anyone understand the concept you want to convey? Dress Code https://www.youtube.com/watch?v=jpIGZ9gQPho It sounds simple, but really it makes a difference. If you don’t feel comfortable - you can guarantee you won’t look it. Go for a professional but comfortable style - well fitting but conservative. Here are some do’s and don’t to guide you. Solid Pastel Colours work well on camera. If you have a pastel outfit that draws in the compliments - it’s likely to be a perfect on screen outfit. Avoid wearing all white, it’ll make your face look overly bright Also, avoid wearing all black, it’s usually too harsh with the rest of the setting. Avoid [...]
Have you got a video strategy in place? If not, then here are some of our top tips to get you started. Most companies will have a good marketing plan in place which is reviewed each year. However not everyone has a video strategy. If you’re using video in your business it’s key that you have a separate video strategy that feeds into your overarching marketing or communications plan. This ensures any content you create is delivering against your main marcomms objectives, hitting the mark and helping you to achieve the results you’re looking for. Web video When thinking about your video strategy it is important to understand how video is going to be utilised on the website. We're not just talking about creating a video and putting this on the homepage. This is only the start... If you have multiple pages on your website detailing specific products or service areas, it’s important to think about how your main brand film or corporate video can be re purposed into smaller bitesize chunks. This will help your audience to move through your website and benefit from smaller, more specific pieces of information delivered through engaging video content. Video works best when it’s short (unless its for a specific purpose like a training video for example) so it’s important to remember NOT to cram every message into one video. Break it down, make it more accessible for your audience so they are leaving each video with one simple overall message or [...]