Have you got a video strategy in place? If not, then here are some of our top tips to get you started. Most companies will have a good marketing plan in place which is reviewed each year. However not everyone has a video strategy. If you’re using video in your business it’s key that you have a separate video strategy that feeds into your overarching marketing or communications plan. This ensures any content you create is delivering against your main marcomms objectives, hitting the mark and helping you to achieve the results you’re looking for. Web video When thinking about your video strategy it is important to understand how video is going to be utilised on the website. We're not just talking about creating a video and putting this on the homepage. This is only the start... If you have multiple pages on your website detailing specific products or service areas, it’s important to think about how your main brand film or corporate video can be re purposed into smaller bitesize chunks. This will help your audience to move through your website and benefit from smaller, more specific pieces of information delivered through engaging video content. Video works best when it’s short (unless its for a specific purpose like a training video for example) so it’s important to remember NOT to cram every message into one video. Break it down, make it more accessible for your audience so they are leaving each video with one simple overall message or [...]
About Sam CornerThis author has not yet filled in any details.
So far Sam Corner has created 47 blog entries.
Picture this. You've got a great piece of your own content you want to share with all of your clients and followers. Of course, if you're going to share it, you want people to interact with it. Whether that be comments, liking, watching (if it's a video for example.) Or perhaps you want to use your content to market to these people. This is where the caption comes in. Whether it be on LinkedIn, Facebook or Instagram, a carefully worded caption can make the different between no interaction to making your post as popular as they go. Here's how to construct the best post for your social media. Make your caption relevant to the audience Perhaps you have a specific blog or newsletter you want to promote. Who is your target audience for this? It's more than likely to be a prospect or client. It's important to realise that you will have different demographics for different channels and different sorts of posts. Wording your caption with the best language and structure will help appeal to your target audience in a better, more direct way. This is always crucial to bear in mind before you start your post. Add a hook The first part of your post should always be a hook to reel your viewer in. The best example of this would be to ask a question for example, therefore increasing the chance of audience activity should they decide to respond. A question also can stick in your viewers [...]
In 1973, William Friedkin released 'The Exorcist,' a film that terrified the world. Upon it's theatrical release, audiences left cinemas in disgust. Some were outraged with the film's take on religion, with child actress Linda Blair receiving death threats for her role in the film. However, most cinema-goers were horrified by the film, with so many reports of people leaving the cinema vomiting. It's safe to say that this film was one of the most shocking of its time, yet watching it now it seems like quite the breeze, sometimes even unintentionally funny. In comparison to this, modern day film and TV are always trying to find new ways to try and shock their audiences. With that, this posits the question we've been mulling over in the office for a few weeks. Are we becoming desensitised to modern media? One TV show in particular seems to shock and leave people reeling more than anything else that is running today. Charlie Brooker's 'Black Mirror' looks at the horrors and wonders of modern technology, and how its evolution can spell certain circumstances for the human race. What many say about this show is how a lot of the things that happen in it could happen in reality. For example, the episode 'Arkangel' tells the story of a mother who has a chip implanted in her young daughters head, that allows her to see everything her daughter does, so she can keep tabs on her life. Whilst this might sound very absurd, [...]
With the growth of video marketing and the evolution of social media, it's hardly a surprise that so many companies are using the equipment they have to make their own personal videos for their audiences to see. Visual media is on the rise and with platforms such as Instagram becoming so popular for this, it is very opportune for you to get in on making your own content whilst it's hot. It is important for businesses to understand that DIY video is best used for social media applications only. The fact that you can do it yourself means the content should be informal and newsworthy. It is 'off the cuff' and works with social media since short video clips are more digestible by its users. Of course, if you're intending to pitch to new clients, we'd recommend partnering up with a video production company. But for all those quick and easy videos you want to make for your social media, here's a guide on the best techniques and ideas to do so. First of all, what kit do we recommend for you to start getting on with your DIY video projects? A phone. Everyone has one. With the latest camera technology in some of the most commonly used smartphones, everyone has the power to produce content from the click of a button. What type of applications should you use? Instagram. The leading social media app for visual content is perfect for your company, and underused by [...]
A recent conversation has become the topic of conversation in the Shot Blast Media office. Famed blockbuster filmmaker Steven Spielberg revealed that he doesn't believe that Netflix films should be considered for academy awards. He told ITV news: “Once you commit to a television format, you’re a TV movie. You certainly, if it’s a good show, deserve an Emmy, but not an Oscar. I don’t believe films that are just given token qualifications in a couple of theatres for less than a week should qualify for the Academy Award nomination.” Netflix came back at Spielberg with a tweet: We love cinema. Here are some things we also love: -Access for people who can't always afford, or live in towns without, theatres -Letting everyone, everywhere enjoy releases at the same time -Giving filmmakers more ways to share art These things are not mutually exclusive. Does Spielberg have a point? Should we treat these movies as just television? Or does Netflix make a better argument? Let's have a look. It is fair to say that in regards to Netflix's tweet, Spielberg is missing a lot here. There are many people who cannot afford or access a cinema, and with Netflix's upsurge in new content people are more likely to stay in and watch a movie instead. Does that mean that because we watch these movies in the comfort of our own homes, they shouldn't get the recognition they deserve? Absolutely not. Alfonso Cuarón's 'Roma' [...]
Health and Safety Video Production is a service that is used commonly throughout many different sectors, including manufacturing and engineering. The idea of Health and Safety may sound boring and uninteresting at first, but with the power of video production you can turn this content into something full of life, and very exciting. Many companies are jumping to using safety video production to highlight their key rules and regulations regarding health and safety in the workplace. It is incredibly important to make sure your audience pays attention and is aware of what can be done to keep them safe. The great thing about video is the fact that it is a highly engaging medium to communicate this information, meaning it is more likely to stick with your viewer. Colour, vibrance and an element of fun can really grab and hold a persons attention. Here's an example of a health and safety animation video we made for Engie to show you what we mean: Why should you use video for your health and safety information? Video can be accessed anywhere, anytime. Those working in remote industrial facilities located in far flung areas need to be trained and may not be easy to get to or have them in for said training. Simply sending them a copy of your video is a perfect solution to this, without you have to be there to teach them. Think of it [...]
Drone Videography has become a prominent form of filmmaking in the last decade. The ability to film anything without access being a restriction is something that many sectors are moving to utilise for their companies. Drone Videography can do so much for your company that a regular film production can't, and the development of modern technology only reinforces this. Our drone film client Thompsons of Prudhoe helped us put together a short testimonial on why this service worked for them: What are some of the benefits to drone videography? What's great to know first off about drone film is how affordable it is and how much time it saves in comparison to the alternative (shots from a helicopter!) One drone pilot and a days shoot will enable you to capture a lot of footage, potentially across multiple sites. This can be used as 'bolt on' feature to add impact and that WOW factor to your existing video project or the footage could be used for surveying various areas, land and buildings. Vast sites can be captured quickly and easily with the use of a drone. They are quick to set up and once the survey has been performed first and you've got the all clear, you're good to fly. Drone film has many purposes and can be beneficial to any type of industry. In the construction sector for example, drones can be used to capture property and land development. [...]
360 Video Production is shaping up to be one of the biggest advancements for modern video production. It's so advanced that you can create 360 video straight from your fingertips, with your smart-phone. But what exactly is 360 video production? Well, it's exactly what it says on the tin. It is essentially a video that has been filmed with a 360 degree camera, allowing the audience to navigate around the entire landscape of the video as it plays. It's prized strength has to be the immersive capabilities for its audiences. A simple video is great, but why not give your viewers something extra? This form of video allows them to explore your story and your world, on their terms. We have been working with Highgrove to produce a series of drone videos, and just recently we have moved to provide 360 video for them. Our client Dave Price has provided a testimonial on why 360 video has benefitted the company so much: What can 360 video do to benefit your company? Instead of taking an array of photos or creating a straightforward video, you can make a single 360 photo to encapsulate all the information you want to show. More information and content means more intrigue and consumer awareness. 360 video production is the 'in' thing right now for corporate video. Getting involved with it whilst it's as popular as ever will make your company look hugely relevant. Your audience may [...]
2D Motion Graphics and 3D animation video production can tell a story in a multitude of ways. The possibilities of animation are endless. With a little bit of imagination, you can create a completely different world using characters, environments and a host of different subjects. Whilst a video production is still one of the most popular choices of video format out there, 2D and 3D animation is being used a lot more by companies, for both internal communications and marketing and promotional activity. Here is one of our client testimonials to explain why this format is beneficial for many types of companies and purposes: Why should your company use animation video production to deliver your message? There's plenty of reasons, for both 2D and 3D. Both can come in useful for different purposes and intent, so let us break it down for you. Animation can be used to create anything, meaning you aren't tied down by the limits of live action video. Animation can help to simplify topics in a more streamlined and visual way. The worlds and characters created can be used in exciting and enjoyable ways, therefore making this a fun format. Animation allows you to utilise lots of different colours to personalise your brand. It can be used to for just about any purpose you can think of. 2D Motion Graphics Animated video brings concepts to life that text or [...]
Video Production is possibly the most popular form of video out there. There are so many stories that can be told in an array of different ways but what a video production can offer you is something rather special. But don't take it from us! Take it from one of our clients, Joel Cooke - who had a video production made for his company, Cooke Plastering: What a video production can do is benefit your company in which ever way you want to steer it. A visual experience is a lot more engaging then writing - we're sure you'll agree. Visually getting across your information and vision of course can be done well with images too, but video gives you a more personal and enlightening experience, allowing you to see the whole picture than in just one still. Why should you use Video Production in your marketing? As mentioned above, Video is extremely engaging and more appetising than an image or a chunk of writing, but why is that? Recipients of video communications are more likely to fully absorb the intended message. Research has also suggested that people react to video positively as it feels more personal. Video is more effective as it can communicate in seconds what might have taken multiple paragraphs to write. It can spread training messages without costly sessions and seminars. Video is always available in the future for people to refer back to [...]