Podcasts are everywhere nowadays. They are essentially small radio shows, where various personalities discuss a specific topic regarding the genre of said show. The great things about podcasts is that they are easily accessible for anyone and everyone to make, and you can make one on just about anything. This blog is here to give you some inspiration into making your own, as they are without a doubt a very popular trend that more businesses could benefit from. Their popularity is always reaching new heights, and here's why. First of all, everyone is listening to a podcast now. This could be anything, including listening to conversations on the radio on the way to work. The audio format is very accessible for people to get behind. Video is great, and some podcasts use video as well as an audio format. But audio is a lot more 'on the go.' Listeners can access and enjoy a podcast wherever they are, whether that be driving to work as mentioned before, or having a jog or walk. Since podcasts are available on most music and audio platforms like Spotify and iTunes, everyone can access them instantly. But why do people listen to podcasts? Well being that there are so many podcasts that cover a plethora of different subjects, there is always something for everyone. This factor, and people enjoying listening to what other people have to say about what their favourite subjects. Whether it be a review, a discussion or teaching you about [...]
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https://www.youtube.com/watch?v=Ebk2mlbtX7o&feature=youtu.be Business Communication Trends Post-Lockdown Hi I'm Lotty from Shot Blast Media and in this week's vlog I'm gonna be discussing business communication trends following the lockdown. I think one of the main trends that we've seen is a huge increase in the numbers of people working from home. So how has this changed communication? Well it's brutally obvious isn't it? It's an increase in use of video conferencing. Now that tool was always there before, it was always available to us and if you're anything like me I kind of forgot about it, but actually it's been an absolutely brilliant tool for me to connect with my clients and my wider network so instead of picking up the phone which I would ordinarily do or go and see them, the going to see them option has obviously be removed so the next best thing is video conferencing. Working from home has given people a brilliant work/life balance so I think it's here to stay definitely. Clients and contacts I've spoken to have reported increased productivity and increased staff morale. You can pull everyone together in one call and it's a quick and simple method of connecting with people. So the second big trend I have noticed is the digitisation of systems and processes. So companies may have a CRM system that they've never plugged in. Invoicing has all gone digital. Things like health and safety communication material are being looked at to be put into video formats [...]
Safety videos are now going to be a top priority for businesses as the world goes forward from the COVID-19 outbreak. Health and safety video production is always key but as we transition out of a global health crisis, these kinds of communications are even more important than they ever have been. Themes covering workplace social distancing are of course crucial and should be at the forefront of your internal communications to staff, contractors and visitors, regardless of the type of workplace. Whether it be in construction, in factories or all general workplaces. However, what shouldn't be ignored is your general health and safety communications, which may be easy to forget once you're concentrating on COVID-19 safety. Yet, now is the perfect time to get this safety content back on top. The three to four month hiatus from work is the best time for a fresh start for your company, and your use of health and safety videos. Companies now are looking to modernise their communications. The COVID hiatus meant businesses got their back systems in place with new CRM, training and working from home tech in situ. If you're in the construction or manufacturing sectors your usual safety communications should have a new lick of paint. Working from height, health and safety training videos, process safety and other subjects of safety for example are going to become more prevalent as your employees return to work, and if you're hiring new staff. This new lick of paint could be [...]
With the COVID-19 lockdown easing gradually, companies are now looking to prepare themselves for a return to business as usual, and part of this will be the return of exhibitions and trade shows. However, it is clear that this return won't be as normal as it was. Organisers are now planning a safer and more innovative way of helping companies to market themselves to potential new clients. The Virtual Exhibition is the answer to this, an online method of 'visiting' trade shows. There are lots of organisers rushing to take advantage of this idea and it has the workings to be very popular - and some are already in motion. So, how do virtual exhibitions work exactly? In a similar sort of fashion to Google Maps, the exhibition lets you click around and zoom into areas you're interested in, all the while using the arrow keys on your keyboard to move yourself around the virtual hall. As you come to a stand, you can click on the company logos on the stands to get a closer and in depth look at the exhibitors stand. Just like real life. Doing so will let you have deeper conversations with these exhibitors by allowing you to e-mail or call them to have a deeper chat. Whilst this may not have the same personable aspect trade shows have, it is a lot safer. What are the advantages of a virtual exhibition? Well first things first, it's a lot cheaper. For exhibitors, and for [...]
Video marketing is the work that goes into boosting the viewership of your corporate video. Through keyword and pattern research in regards to your analytics, YouTube and website optimisation for your video can be amplified to make sure it reaches as many people as possible. Using keywords, popular tags and a hearty description – corporate videos have never needed SEO work as much as they do today, especially as the internet changes in patterns and themes. Researching the best keywords is imperative into making sure the latest trends and patterns are included in your content. This isn't just video, this is everything on your website and socials. It might sound obvious but if your company specialises in chemicals for example, 'chemical' is your golden word. Utilising this word in different ways with other trending words is how you can get optimising your content to stronger and stronger positions. 'Chemical Manufacturer' or 'Chemical Company' are simple enough phrases to have in your content, but the more combinations you have in them and having as many popular terms as possible to combine to 'chemical' is extremely important. It's also important to make sure you link your content as much as you can. On YouTube, linking your social media channels is a given, but you should always make sure you have as many playlists and other videos link to as many of your videos as you can. Attaching end cards to promote the next best video to your audience when they have [...]
Working with a Professional Video Production Agency The price of hiring a Video Production Company to create your dream corporate video varies on a plethora of factors. For that reason it is quite hard to determine an set price, as a video production agency can be very different to the next in terms of what services they provide and how they go about creating a video production. The following guide will give you things to think about when commissioning a professional video from a local video production company and what the average costs include. Cost of Video Production When considering a corporate video and thinking of hiring a video production agency to make your video, you should understand all of the elements that will come along with the cost. The use of equipment, including cameras, lighting, stands and other side items to make your shoot go smoothly and so on. Then of course comes the experience and number of different people partaking the in the filming, the videographer, the director, or possibly actors or voiceover artists etc. Travel is another factor, are you working locally, regionally, nationally or internationally? Other associated costs may include possible accommodation for the crew and time should be weighed up if necessary, in price. You should also consider the pre and post production, with the planners creating storyboards and scripts in pre-production being integral, and then the post-production in editing and effects are key to factor into cost too. Of course, this is all dependent [...]
Parody Marketing is becoming more prevalent due to the influence of social media video content and the many platforms there are, and also the fame of viral videos. Whilst it is not a new type of corporate video production, it is something that a lot of people don't take seriously as a credible video form, and that's understandable, yet these videos are understated. Lots of these videos take a comedic edge, and due to that there are a lot more companies out there willing to change up their brand to demonstrate more personality, and to break out from the norm of your average corporate video production. Parody Marketing videos allow you not only a chance to represent your brand and product, but also to show you and your team in a different environment where the possibilities of creating a funny video are endless. Because they're not a common type of video for businesses, having parody content for your marketing can make your company stick out in the crowd. Here's an example of one of our video productions that we created for a mattress manufacturer: https://youtu.be/r6rBIev0ATA The COVID-19 crisis has also pushed my companies into creating parody marketing, just to lift the mood and create something more light hearted. In time like these people are down and have many fears and concerns. That's why incorporating a little bit of humour into your marketing can make all the difference. We created a piece of content parodying the Zoom craze that [...]
3D Animation Video: Ideas for Content Marketing Post-COVID-19 As the global pandemic is starting to show signs of slowing down, it's comforting to know that very soon we'll be able to all get back to 'normal', but it is worth noting that we will be in a very new world with a new normal. If there is anything the lockdown has shown us, it's that video is the perfect tool for keeping in contact with customers and employees, be that through marketing or just general communication. As the pandemic calms down video will be important now more than ever in a post-COVID-19 world, especially with 3D animated video. A social distancing training video will help to educate staff and contractors on the current guidelines and safe working practices within an office. As we've produced this material for ourselves and clients, our staff and contractors are trained to work safely on site. This makes live action video production on site possible now and in future while the restrictions are in place. Other popular video formats will include 3D animation. We will see a big shift in the way companies sell and market their products and services. For example those companies who once relied on visiting customers across the UK and overseas will probably reduce the amount of business travel they do. Meetings will take place over video conference more frequently, so companies will need a new way to get in front of new prospective customers and engage them. This is [...]
We are very happy to introduce our latest client, Ethoss Regeneration. For them we are producing a new type of 3D animated product video, within the medical industry. Medical animations are most commonly used as an instructional tool for medical professionals like dentists or their patients. Generally produced in a 3D format, this type of video content will allow you to convey your information in a deeply informative medium. 3D medical animations add a striking and insightful approach to your content, and they can really help get the message across, in a clear, quirky and concise fashion. Animation is the perfect type of video format for the medical industry. Of course, there are limits to what medical professionals can show you in these videos, with blood, gore and other unpleasant things in the same vain being undesirable to see in a filmed explainer video. Using animation to get around these issues will make your video a lot easier and more comfortable to watch. It will also make it compliant as generally client confidentiality can be an issue when showing a new medical techniques, processes or products in use. Medical methods and explanations can be complicated to understand, and like many other types of animation for business, an animated video can create an interesting, engaging and more understandable way of explaining methodology. This is perfect for new starters in the industry or to customers who don't fully understand the processes or products involved. Especially during the COVID-19 crisis, 3D animation [...]
As the global pandemic is starting to show signs of slowing down, it's comforting to know that very soon we'll be able to all get back to 'normal', but it is worth noting that we will be in a very new world with a new normal. If there is anything the lockdown has shown us, it's that video is the perfect tool for keeping in contact with customers and employees, be that through marketing or just general communication. As the pandemic calms down video will be important now more than ever in a post-COVID-19 world, especially 2D animated video and 3D product animation. A social distancing training video will help to educate staff and contractors on the current guidelines and safe working practices within an office. As we've produced this material for ourselves and clients, our staff and contractors are trained to work safely on site. This makes live action video production on site possible now and in future while the restrictions are in place. Other popular video formats will include either 2D or 3D animated video. We will see a big shift in the way companies sell and market their products and services. For example those companies who once relied on visiting customers across the UK and overseas will probably reduce the amount of business travel they do. Meetings will take place over video conference more frequently, so companies will need a new way to get in front of new prospective customers and engage them. This is where [...]