About Maddy

This author has not yet filled in any details.
So far Maddy has created 165 blog entries.

Why Regular Video Content is Crucial for SMBs

Small to medium-sized businesses (SMBs) are constantly looking for ways to stand out from the competition and connect with their target audiences. One of the most effective tools available to them is utilising regular video content. Investing in professional video production packages, such as those offered by Shot Blast Media, can provide businesses with high-quality, tailored video content that enhances their brand and drives engagement across multiple platforms. Why Regular Video Content is Crucial for SMBs Video Builds Trust and Credibility In a digital marketplace where consumers are often bombarded with information, trust is a valuable currency. Video content allows businesses to communicate their message directly and authentically. Whether it's showcasing products, explaining services, or providing behind-the-scenes insights, video gives potential customers a more personal and transparent view of your company. Research shows that 84% of consumers are more likely to purchase a product or service after watching a video. Regularly producing high-quality content builds trust with your audience, establishing your business as an authority in your industry. Video Increases Engagement on Social Media Social media platforms like Instagram, Facebook, LinkedIn, and TikTok have embraced video content because it is engaging and highly shareable. In fact, videos generate 1200% more shares than text and images combined. By integrating regular video content into your marketing strategy, you can dramatically boost your online visibility and engage potential customers. For SMBs, platforms such as Instagram Reels, YouTube, and TikTok offer opportunities to reach large audiences through short, engaging video clips. Regularly posting [...]

Why Regular Video Content is Crucial for SMBs2024-09-23T10:40:20+00:00

Film School Experiences: Learning Filmmaking & Editing at University | Lights, Camera, Conversation!

In this episode of our Lights, Camera, Conversation podcast, Tom and Byron discuss their film school experiences, from creating short films, to learning about editing, sound and directing. They discuss their lecturers, what they learnt and how Covid-19 affected their university experiences. Watch more of our podcasts. Check out the podcast on YouTube. Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 3245 [email protected] Contact Us

Film School Experiences: Learning Filmmaking & Editing at University | Lights, Camera, Conversation!2024-09-27T14:27:59+00:00

Beginner Level: How Podcasts Can Be Utilised In Your Business

In this new Alchemy of Film video course, Lotty, Director at Shot Blast Media, discusses the use of podcasts for businesses. Lotty explains why you should consider creating a podcast series for your business and how you can do this successfully to engage your target audience. She explains utilising social media to market the podcast and how to choose a niche topic to focus on to increase intrigue. Let us know what else you'd like to learn on our Alchemy of Film video courses this year! Back to courses Downloadable Content Members Forum

Beginner Level: How Podcasts Can Be Utilised In Your Business2024-09-23T13:19:54+00:00

Celebrating 12 Years of Shot Blast Media: A Journey of Growth, Challenges, and Success

On the 12th anniversary of Shot Blast Media, founder Lotty Wiltshaw took a moment to reflect on her journey; one that began with excitement, apprehension, and a leap of faith. Like many entrepreneurs, she started her business not fully knowing how things would unfold. Twelve years later, Shot Blast Media is thriving, and Lotty has never looked back. The story of Shot Blast Media’s growth over the years is not just about building a successful video production company; it’s about embracing challenges and building relationships. The Early Days: A Leap of Faith Twelve years ago, Lotty founded her business with little knowledge of the corporate world. She had no prior experience running a business and no established network to lean on. What she did have, however, was the deep-seated belief that this was something she had to do. Driven by her passion and a sense of purpose, she embarked on the entrepreneurial journey, unsure of what the future would hold but determined to make it work. Starting any business comes with a mix of emotions: excitement, uncertainty, and the inevitable moments of doubt. Lotty vividly recalls feeling apprehensive in those early days, wondering whether it would all work out. However, her determination, resilience, and passion for video production carried her through, helping her push past the initial hurdles that every new business faces. A Transformative Experience Looking back, Lotty reflects on how much her decision to start Shot Blast Media has changed her life. The journey has taken her [...]

Celebrating 12 Years of Shot Blast Media: A Journey of Growth, Challenges, and Success2024-09-23T11:08:37+00:00

Why You Should Enhance Your Videos with Graphics and Animation

Video content has emerged over the past few years as a dominant force in marketing, education, and entertainment. However, with so much content vying for attention, simply producing a video is no longer enough to stand out. Enhancing your videos with graphics and animation can be a game-changer, helping to capture your audience’s attention, convey your message more effectively, and leave a lasting impression. Here’s why incorporating graphics and animation into your videos is a smart move. Capturing Attention in a Crowded Market The internet is flooded with videos, and the sheer volume of content can make it challenging for any single video to stand out. This is where graphics and animation come into play. Dynamic visuals, vibrant colours, and engaging animations are more likely to catch the viewer’s eye compared to plain video footage. These elements create a visual appeal that can make your content more noticeable, encouraging viewers to stop scrolling and start watching. Graphics can also be used strategically to highlight key points or guide the viewer’s focus to specific areas of the screen. For instance, animated arrows, text overlays, or infographic elements can draw attention to important information, ensuring that your message isn’t missed. In a world where the average person’s attention span is shrinking, these enhancements are crucial for maintaining engagement. Enhancing Storytelling and Emotional Impact Storytelling is at the heart of effective video content, and graphics and animation can significantly enhance your narrative. By visually representing ideas, emotions, and concepts, you can create [...]

Why You Should Enhance Your Videos with Graphics and Animation2024-08-19T11:11:36+00:00

Best Practices for Filming eLearning Videos on a Budget

Creating engaging and effective eLearning videos doesn't have to be expensive. With careful planning, creativity, and a focus on key elements, you can produce high-quality educational content without breaking the bank. Here are some best practices for filming eLearning videos on a budget that will help you deliver impactful learning experiences without compromising quality. Plan Thoroughly Before You Start Before you hit record, it’s essential to plan every aspect of your video. Start with a clear script and storyboard. These tools will guide your filming process and ensure that you stay focused on your objectives. A well-prepared script not only keeps the content concise and relevant but also helps avoid unnecessary reshoots, saving both time and money. When storyboarding, visualise each scene, shot by shot. This will allow you to anticipate any potential challenges, such as lighting or camera angles, and solve them before filming begins. Additionally, planning ahead will help you stick to your budget, as you’ll have a clear idea of what’s needed, reducing the risk of unexpected expenses. Use Affordable Equipment High-quality equipment can be expensive, but there are budget-friendly alternatives that still deliver excellent results. Modern smartphones, for example, have advanced cameras capable of recording high-definition video. Pair your smartphone with an inexpensive tripod or stabiliser to ensure steady shots. These tools are essential for avoiding shaky footage, which can distract learners and detract from the professionalism of your content. For audio, consider investing in an affordable external microphone, such as a lapel or shotgun [...]

Best Practices for Filming eLearning Videos on a Budget2024-08-12T11:11:49+00:00

4D Animation for Product Demonstrations and Virtual Showrooms

The ways in which businesses present their products to consumers are evolving rapidly. Traditional methods, while still valuable, are increasingly being supplemented and sometimes replaced by innovative technologies. One such technology that is making waves in the realm of product demonstrations and virtual showrooms is 4D animation. By combining 3D animation with interactive, clickable elements and 360-degree views, 4D animation offers a dynamic and engaging way to showcase products. This blog explores the benefits of 4D animation for product demonstrations and virtual showrooms, illustrating how it can transform customer experiences and drive business growth. Enhanced Interactivity and Engagement 4D animation brings a level of interactivity that static images and even traditional videos cannot match. When customers can interact with a product virtually—rotating it, zooming in on details, or clicking on different features—they become more engaged. This interactive experience allows potential buyers to explore the product in-depth, understanding its features and benefits better than they could through a simple description or photograph. This heightened engagement can lead to increased interest and higher conversion rates. Immersive Product Exploration One of the standout features of 4D animation is its ability to provide a 360-degree view of a product. This immersive experience allows customers to feel as if they are physically present with the product, examining it from all angles. For example, in a virtual showroom, a customer can walk around a car, open the doors, look under the hood, and even sit in the driver’s seat—all from the comfort of their home. [...]

4D Animation for Product Demonstrations and Virtual Showrooms2024-08-19T13:32:51+00:00

The Manifest Commemorates Shot Blast Media as the United Kingdom’s Most Reviewed Video Production Company for 2024

We're excited to announce that Shot Blast Media has been awarded the award for the Most Reviewed Video Production Company 2024 by The Manifest! Since our founding in 2012, Shot Blast Media has been dedicated to delivering compelling, breathtaking, and memorable videos for businesses across the globe and throughout multiple industries. We take ideas and turn them into extraordinary films, elevating the experience for audiences and transforming the everyday into the remarkable. This commitment to excellence has been at the core of everything we do, and today, we are thrilled to share some incredible news made possible by our clients. We are immensely proud to announce that Shot Blast Media has been recognised as the United Kingdom’s most reviewed video production leader for 2024 by The Manifest Company Awards. This achievement is not just a testament to our hard work, but a reflection of the trust and satisfaction our clients have placed in us. Each year, The Manifest holds an awards cycle that celebrates companies with the highest number of honest testimonials and ratings over the preceding year. These awards underscore the importance of trust and the vital role it plays in business partnerships. Receiving this award is a significant milestone for us, and it’s one that we owe entirely to our clients, who have taken the time to feedback on the work we have created for them over the years. This recognition is not just an acknowledgment of our video work; it’s a celebration of the strong partnerships [...]

The Manifest Commemorates Shot Blast Media as the United Kingdom’s Most Reviewed Video Production Company for 20242024-08-19T11:11:04+00:00

Beginner Level: Top Video Trends For Industrial Businesses

In this new Alchemy of Film video course, Lotty, Director at Shot Blast Media, discusses the top trends to use to enhance your video content as an industrial business. Lotty explains the uses of 2D animation, 3D animation, 4D animation, interactive videos, drone videos, VR and live-action video production. In this Alchemy of Film tutorial, you will learn how to make your videos stand out to your audience. Let us know what else you'd like to learn on our Alchemy of Film video courses this year! Back to courses Downloadable Content Members Forum

Beginner Level: Top Video Trends For Industrial Businesses2024-08-21T09:03:29+00:00

Why Having a Google My Business Profile is Important

One of the most effective ways to establish a robust online presence is by creating and optimising a Google My Business (GMB) profile. This free tool offered by Google allows businesses to manage how they appear on Google Search and Maps, making it easier for potential customers to find and engage with them. In this blog, we’ll explore why having a Google My Business profile is important and how it can significantly benefit your business. Increased Visibility on Google Search and Maps One of the most significant advantages of having a Google My Business profile is the increased visibility it provides. When users search for businesses or services related to your industry, your GMB profile can appear in the local search results, the Google Maps section, or even in the right-hand knowledge panel on Google Search. This visibility is crucial for attracting local customers who are actively searching for products or services like yours. For example, if you own a bakery in Leeds and someone searches for “best bakery near me,” having a well-optimised GMB profile increases the chances that your business will appear at the top of the search results. This prime placement can lead to more clicks, calls, and visits, directly impacting your bottom line. Building Trust with Customer Reviews Customer reviews are a powerful tool for building trust and credibility. A GMB profile allows customers to leave reviews about their experiences with your business. These reviews are visible to anyone who searches for your business, providing [...]

Why Having a Google My Business Profile is Important2024-08-19T13:17:38+00:00

12 Next