The Best Free Photo Editing Software

When it comes to editing, there's no doubt that Adobe Photoshop is the best in the market but it comes at a cost and can take some skill to master. This blog will list other options for beginners that are free and easy to use to help you add a little boost to all your images and get your social posts looking polished. GIMP Gimp is one of the most popular open source photo editors around and for good reason. It offers almost all features of Photoshop, completely free of charge. It includes layers, highly customisable brushes, filters and automatic image-enhancement tools, and support for a huge number of plugins. It has an active community of contributors who work hard to constantly develop the software, ensuring all bugs are dealt with in short timeframes. The Nik Collection Google's Nik Collection is a very impressive bundle of tools – whether you're using this as an add on with Photoshop, or just on its own. The results are impressive for its lack of a price tag. Unlike most of it's competitors, it has no limits on the size or number of images you can convert. Google's Nik Collection includes the following tools: Analog Efex (retro filters and effects) Color Efex (hue and tone) Silver Efex (monochrome) Dfine (noise removal) Viveza (selective color editing) Sharpener (image sharpening) HDR Efex (high dynamic range Paint.NET originated as a college project designed as an alternative to Microsoft Paint, but has developed into a fully [...]

The Best Free Photo Editing Software2019-04-17T16:45:52+00:00

5 types of CTAs you should be using in your video content

Call to actions on videos can be a valuable way of driving traffic to desired areas, or a completely pointless tool if not utilised properly. Thankfully, they've evolved from the days when their main purpose was to obstruct the viewers ability to watch the video unless they sought after a small exit button on every bubble. Now they blend seamlessly into your videos, allowing for a much more friendly user experience and some pretty desirable results for marketeers. In this post, we'll explore 5 ways in which you can maximise your CTAs visibility and get the results you're looking for. 1. Let's start from the beginning On average, with a 60s video you have about 3-5 seconds to make an impact on the viewer. Around 20% of viewers won't finish your video (kissmetrics). Due to this, you're gonna want to get your primary purpose of the video (your CTA) up front and centre as quickly as possible so that 100% of your viewers have the opportunity to complete that action. 2. Getting a lead Lead generation is arguably one of the most vital parts of marketing and your videos can do more than just increase awareness around your brand, service or product. It can literally direct the lead to your sales team and get the ball rolling at high speeds towards new business opportunities. This type of CTA should be used alongside the rest of your marketing content, i.e blogs, social media & email marketing campaigns to have the [...]

5 types of CTAs you should be using in your video content2019-04-17T16:46:15+00:00

Meet Our New Corporate Brand Video Client, Timpsons Engineering

Timpsons Engineering approached us with an out of date corporate brand video that didn't show the company in its best light. They've been in the mechanical engineering industry for over 80 years and have a highly skilled, talented workforce that deliver products to top specification. To rid them of this out of date video content, we're now  building them a shiny new corporate video production that's going to align with their impeccable standards and truly raise their brand awareness. Keep your eyes peeled for a cinematic release featuring quirky transitions and mysterious reveals. We have a feeling this project is going to be an absolute show stopper. Get rolling out that red carpet! Timpsons Engineering, are a mechanical engineering company based in Kettering are one of our newest clients. Their philosophy abides by 3 simple goals: To support their customers by providing superior products and services of exceptional value and quality which help them gain a competitive advantage in their markets. To support their employees by providing a pleasant, nurturing and growth oriented environment which encourages our employees to be highly productive and to grow personally and professionally. Finally to support their owners by develop diversified markets which provide stability and adequate financial returns which allow us to achieve our goals. We took the time to show each process adding a range of dynamic transitions to increase the intensity of this production. We didn't just stop at that, we ensured high contrast of colour ran through each shot, adding to the overall [...]

Meet Our New Corporate Brand Video Client, Timpsons Engineering2019-04-17T16:46:35+00:00