Let Go Of What’s Expected From Corporate Video

It's a common mistake that if the business you work for is a corporate industry, that your messages need to be stiff...boring...unmoving. We here at Shot Blast Media want to shatter these myths and help all companies to realise that a more bold or fun approach can be a better way to go, and we'll explain exactly why. When it comes to marketing or promotional videos, especially relating to complex products, it can be challenging to think further outside the box than just trying to visually convey how it works. Whilst it's important to explain technical products and educate your audiences about what you do, no one wants to be bombarded with facts, they want you to connect with them and show them why they need your product. People go on about how their market won't be interested in 'that' when they think of pushing the boundaries of what's expected. Your market is made up of people, humans, just like you and me. They're all interested in messages that make them feel something. So, when your next looking into your marketing, what should you think about? Emphasise the pain point for your client, make it relatable - Resonate with your audience Keep it simple Incite an emotion! Show your product or service in action, even if it's not for it's usual us Be visually interesting Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 [...]

Let Go Of What’s Expected From Corporate Video2019-04-17T16:47:31+00:00

Time-lapse: How to get the most out of your Brinno Pro

What is Time-Lapse Photography? Time-lapses allow you to compress the beauty of hours, days even years of work into seconds of footage and there are numerous ways you can get started with this style of photography. What About Equipment? In the most simple form, you can simply connect a timer to your camera and set it to the intervals you want and it'll run until you stop it. However, if you're looking at something a bit more robust, something that's compact and built for the one use of time-lapse, then you'll probably be interested in the Brinno TLC200 Pro.  Complete with an interchangeable focusing lens, 4AA batteries and an SD media card, this nifty bit of kit is ready to use straight out of the box. In this blog, we'll offer you a step by step guide that anyone can understand, allowing you to get the most of your scenery. So, Let's Get Set Up... The two most important factors to getting the right time-lapse is getting the right timing, this includes fps and timings of how often the Brinno will need to capture an image. FPS - Frames per second stands for how long you will be filming for. If  you're doing a short film, you'd want 5/10 frames per second. If you're doing a longer build, over weeks or months then you'd be inclined to go for around 30 frames per second. You do this by clicking menu, scrolling using the 'time' or 'menu' buttons as forward and [...]

Time-lapse: How to get the most out of your Brinno Pro2019-04-17T16:47:59+00:00